Click Fraud Zombies
Did you happen to read the guest post we had on click fraud and how easy it could be for unscrupulous companies to create fraudulent clicks?
According to Business Week, Mike was on the money!
With enough Web pages and enough “zombie” computers, each clicking and receiving clicks just a few times a day, a hacker could create a tidy business that’s nearly impossible to detect, says Ken Dunham, a Web-security expert with Verisign-owned iDefense. “They’re bloodsucking mosquitoes, and you just can’t get them all,” says Dunham, who works with law enforcement officials to track down hackers and online con artists.
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.