Click Fraud Takes A Break

Figures from Click Forensics showed a decline in click fraud rates for the first quarter of 2008, although they were higher year over year.

More active filtering on the part of Google and Yahoo may be having its desired impact, in keeping more illicit clicks away from advertisers and their budgets.

Pay per click (PPC) management vendor Click Forensics said its Click Fraud Index picked up some positive figures for Q1 2008. Their assessment of PPC across large and small business campaigns at the top search engines provided these tidbits:

• The overall industry average click fraud rate was 16.3 percent for Q1 2008. That