Click Fraud Concerns
WebmasterRadio.FM has released a fascinating, if not alarming, story series based on the issues of click fraud and terrorist fund raising that is sure to be the subject of many water cooler sessions. As the story unfolds we will know more but here is a snippet that describes the concerns/accusations against the pay per click industry:
“The series starts with an interview with Clarence Briggs, CEO of hosting firm AIT.com. Mr. Briggs was a lead proponent in one of the class action lawsuits Google settled in the spring of 2006. Because the case was settled out of court, Google was never forced to show how they charge for some clicks and dismiss others as invalid. Mr. Briggs maintains Google is doing business as usual, just as they did before the class actions were initiated.
“During the interview, Mr. Briggs noted the use of click fraud by criminal and terrorist organizations. Our investigation has found several incidents of this type of activity. We have also found evidence of bot-nets used to facilitate click fraud, primarily against Google advertisers.” (source, WebmasterRadio.FM – linked here)
Jim Hedger, a past writer at StepForth and a good friend is one of the leaders of this investigation so I am sure to get notified as soon as more information is released – at which time I will post a follow up ASAP.
Ross Dunn is the CEO and founder of StepForth Search Engine Placement Inc., an SEO firm that has been providing expert services since 1997. Rosss considerable experience in the world of search has made him a respected writer for countless publications and an SEO consultant for small business and Fortune 500 web properties.