WebProNews on Click Fraud

    April 11, 2007
    Chris Crum

WebProNews On Click Fraud is a hand picked collection of the most significant and relevant WebProNews articles covering Click Fraud.

YPN Stops Displaying Ads to International Visitors by Navneet Kaushal:
In an effort to curb click fraud, Yahoo stops displaying YPN ads for foreign site visitors. It is thought to be one of the first steps for Yahoo "to ensure that customer input is integrated into all efforts to address click fraud, traffic quality, network placement and other marketplace quality issues."

Content Network Click Fraud Tops 19 Percent by David Utter:
According to Click Forensics, PPC fraud hit 19.2% in the fourth quarter of 2006 across search engine content networks. The overall industry average reached 14.2%.

Google On Click Fraud – Less Than 0.02 Percent by David Utter:
Google says less than 0.02% is the number for click fraud that it misses and must reimburse to its AdWords clients. The number had been expected to be much higher.

Believing Google’s Click Fraud Numbers by Gord Hotchkiss:
Google claims Less than 10% fraudulent clicks. They also claim that only less than .02% have gone undetected.

AdWatcher – Click Fraud Detection, ROI Tracking by Cristian Mezei:
WebProNews blog partner Cristian Mezei of SEOPedia discusses a tool called AdWatcher which detects click fraud and tracks ROI. He interviews Boris Mordkovich, Co-Founder and Director of Operations at MordComm, the company that develops Adwatcher.

Why We Can’t Trust Click Fraud Numbers by Andy Beal:
According to Click Forensics, industry click-fraud rates increased to 14.2 in Q4, versus 13.8% in Q3. Andy Beal asks if we can trust these numbers.

Yahoo Click Fraud Suit Finally Settled by Andy Beal:
A Yahoo click fraud lawsuit is finally settled costing the company $5 million in legal fees. The settlement was reached after 9 long months.

Click Fraud and Web Analytics by Manoj Jasra:
Manoj Jasra of Enquiro talks Click Fraud and analytics and refers to a Gord Hotchkiss article from Media Post’s SearchInsider explaining click fraud from Google’s perspective.

Grad Student Gets Grant to Study Click Fraud by Joe Lewis:
A grad student from the University of Louisville was awarded nearly $150,000 from the National Science Foundation (NSF) to research data mining and click-fraud detection. Joe Lewis elaborates.

Google’s Shuman Clarifies Click Fraud Points by David Utter:
Google’s Shuman Ghosemajumder defends against a recent ClickForensics click fraud report. He says that the 2 percent figure shouldn’t be directly compared with the 14.2 percent.


Googler Fires Back At Click Fraud Report by David Utter:
Google’s Shuman Ghosemajumder wrote 2 blog posts attacking ClickForensics and its recent report of click fraud in PPC.

Click Forensics Battles Back Against Google Claims by David Utter:
After Google’s Shuman Ghosemajumder wrote 2 blog posts attacking ClickForensics and its recent report of click fraud in PPC, ClickForensics CEO Tom Cuthbert responds.

Yahoo Acknowledges Illicit Clicks Exist by David Utter:
Yahoo makes its first ever disclosure on discarded clicks which falls between 12 and 15 percent of the ones it receives as either invalid or of inferior quality. David Utter posts on the subject.

Evaluating Ad Impression Metrics by Joe Lewis:
Joe Lewis writes about a recent study conducted by the Audit Bureau of Circulations. The study, titled "Online Accountability: Gauging the Growing Demand for Audited Web Metrics", was conducted to observe the attitudes surrounding fraud and trends in online advertising.

Google Waxes Poetic On Click Quality by Joe Lewis:
Google forms a Click Quality Team to answer questions and address potential and existing concerns regarding click fraud. Joe lewis runs through a couple of specific concerns.

Yahoo Admits Problem Clicks Reach 15% by Andy Beal:
Yahoo announces the promotion of Reggie Davis to vice president of marketplace quality. He is being touted as a “click fraud czar.”

Google’s Click Quality Team Post by Andrew Goodman:
Andrew Goodman writes about a recent post from the Google Click Quality Team on the Inside AdWords blog. A member of the team discussed click quality with Andy Beal and Nick Fox.

Banned from AdSense by Brian Thibault:
Brian Thibault is banned from AdSense after a click attack. He appeals and declares that he can’t know someone’s motives for a click attack and that Google should know better than him because they are the “CLICK FRAUD DETECTIVES”. He was denied the appeal and banned from Adsense indefinitely.

Yahoo Implicated In Spyware Click Fraud by David Utter:
Click fraud Claims are made against Yahoo saying that the company is splitting money from ads syndicated with certain spyware products.

Google, Yahoo Facing Click Fraud Pressure by David Utter:
This article by WebProNews staff writer David Utter discusses the amount of pressure that is bearing down on Google and Yahoo in regards to the growing Click Fraud problem.

Yahoo Again Linked To Partner Click Fraud by David Utter:
Yahoo is again linked to click fraud implications due to a connection with software vendor Oemji.com. This is the second time in 2006 that Yahoo has come under the click fraud spotlight.

Click Quality Council Targeting Fraud by David Utter:
The recently formed Click Quality Council wishes to speed up the process to establish standards for defining click fraud and valid PPC activity.

High-Priced Keyword Click Fraud Rises by David Utter:
Research firm Click Forensics finds high priced keyword click fraud on the rise in the second quarter of 2006.

Google Opening Up On Click Fraud by David Utter:
Google makes its first significant effort to make click fraud information more transparent to AdWords customers. They can view information on invalid clicks as detected by Google through an advanced option in an AdWords account.

Google Click Fraud Settlement: $90 Million by David Utter:
Google awaits judge approval on a $90 million settlement in a class-action click fraud lawsuit filed by Lane’s Gifts and Collectibles in Arkansas.


Click Fraud Down By 0.3 Percent by David Utter:
Click fraud percentage fell slightly in the third quarter of 2006 according to ClickForensics. Rates for the big boys such as Google and Yahoo dropped about 1%.

Click Fraud Prompts SEMPO Study by David Utter:
The Search Engine Marketing Professional Organization (SEMPO) and Fair Isaac announce a partnership to conduct an in-depth study on click fraud. David Utter tells us about it.

A Penny For Your Click Fraud? by Jason Miller:
Jason Miller takes a look at the click fraud case involving Google and Lane’s Gifts and Collectibles and says that the Lawyers are the ones that benefit the most.

Click Fraud, Google, Botnets, And More by Dave Davies:
Dave Davies sums it up: Allegations of Click Fraud, inadvertent terrorist funding and more add smatterings of a Hollywood drama to the tech world in what could well be one of the biggest stories since Google was first developed.

Click Fraud Concerns by Ross Dunn:
More on the WebmasterRadio.FM series on click fraud and terrorist funding from Stepforth’s Ross Dunn.

Why Click Fraud is Still a Problem by Andy Beal:
Andy Beal points to a lengthy look at click fraud as covered by BusinessWeek in September of 2006. Included are details of a mortgage company losing $100,000; highlights of "domain parking" and the poor quality clicks they generate; and a look at PTR (paid to read) networks.

Nothing New On Click Fraud by Andy Beal:
There’s nothing new on click fraud in October of 2006 according to Andy Beal. The Washington Post tries to find something, but come up with nothing that BusinessWeek didn’t already cover.

Google Click Fraud Rate: Less than 2% by Andy Beal:
This is an lengthy and informitive blog post from Andy Beal proving that Google’s Click Fraud is indeed less than 2%. This was a popular story around the blogosphere.

Click Fraud Decreases On Yahoo!, Google by WebProBlog:
Here is a brief WebProBlog post from Chris Richardson talking about a recent decrease of Click Fraud on Yahoo and Google.

SES: ClickTracks CEO Talks Fraud Detection and Advancement by Mike McDonald:
Michael McDonald sits down with ClickTracks CEO John Marshall to discuss Fraud Detection and Advancement in this video on the WebProNews Video Blog from SES Chicago 2006.

Google Won’t Let Click Fraud Just Happen by David Utter:
Google claims that some words from CEO Eric Schmidt have been taken out of context and gives an explanation.

BotNet Commits Pay-Per-Click Fraud by David Utter:
David Utter describes the Clickbot.A Trojan which was at the time installed on 34,000 vulnerable PCs exploiting PPC advertising programs.

Google Click Fraud Report In Court by David Utter:
As part of the Lane’s Gifts v Google settlement, Google’s processes and practices regarding click fraud are studied in an Arkansas court.

SES 2006: Fiery Click Fraud Session by David Utter:
Doug Caverly of WebProNews sends an exclusive look at the SES 2006 San Jose session on Auditing Paid Listings & Click Fraud Issues. David Utter interprets.

Google Click Fraud Settlement Update by David Utter:
A $90 million settlement from Google negotiated to end a lawsuit by Lane’s Gifts and Collectibles is approved and Google tells advertisers to expect emails disclosing settlement terms.

Troubling New Study On Click Fraud by Doug Caverly:
Outsell Inc. finds that click fraud is a "$1.3 billion problem" and as a result, advertisers are spending less money with major search engines.

Trust Eric, He Can Stop Click Fraud by David Utter:
Eric Schmidt claims that Google sees fake clicks before the advertisers do, but won’t explain how they accomplish doing so.

Google: Click Fraud Fixes Itself by Jason Miller:
ZDNet blogger Donna Bogatin reports an Eric Schmidt quote regarding click fraud that Google later came out and said was taken out of context.

Click Fraud, Organized Crime and Terrorism by Lee Odden:
At SES Chicago WebmasterRadio.fm announced some startling information about data being analyzed regarding click fraud being used to fund terrorist organizations and organized crime.

Report Refutes Click Fraud Rates by Jason Miller:
After click fraud being estimated at around 30% by other companies, the Click Fraud Network lowers the estimate to about 14%.

Less than 10% Click Fraud For Google? by Andy Beal:
Shuman Ghosemajumder, business product manager for trust and safety at Google says that firms make the click fraud problem out to be way larger than it truly is.

More than One Side to the Click Fraud Story by Andrew Goodman:
Many in the industry feel that a recent report by Andy Beal regarding click fraud only tells one side of the story. Andrew Goodman give his two cents.

Yahoo Convinces Lawyers It’s Doing Its Best by Jason Miller:
Yahoo! talks Checkmate Strategic Group into settling a class action click fraud lawsuit, filed in June of 2005. Jason Miller delivers the scoop.

Click Fraud: Conceptions and Misconceptions by Mike McDonald:
Mike McDonald interviews ClickTracks CEO John Marshall about click fraud at SES Chicago 2006. Video footage is features in this issue of the WebProNews newsletter.


AdWords Addresses Click Fraud Questions by David Utter:
David Utter talks about Google’s Shuman Ghosemajumder’s answers to common click fraud questions.

Google Click Fraud Settlement Questioned by David Utter:
An attorney in a click fraud suit against Google releases a list of complaints about Google’s Arkansas settlement to avoid similar problems.

Just How Heated is Click Fraud? by Andy Beal:
Click fraud is a hot topic as made clear in this post from Andy Beal referring to a click fraud heat map from Crazy Egg.

New Data on Click Fraud by Andy Beal:
Results from a click fraud survey conducted by SEMPO seem to show that click fraud remains steady, but more marketers are becoming aware that they need to track it.

SES – Ghosemajumder Discusses Click Fraud by Ross Dunn:
Shuman Ghosemajumder, business product manager for trust and safety at Google talks Click Fraud at SES NY 2007 in this video from Stepforth’s Ross Dunn.