Click Forensics Battles Back Against Google Claims

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After Shuman Ghosemajumder posted a pair of blog entries attacking the click fraud assessments and methodologies of companies like Click Forensics, that company’s CEO Tom Cuthbert and a couple of other executives took to the blogosphere to respond.

Believe it or not (and you might not believe it), Cuthbert and Ghosemajumder are not strangers peeking over the tops of opposing trenches, tossing mustard gas and grenades at each other in a virtual sense.

Tom noted in an email to WebProNews that he and Ghosemajumder had been in touch by phone last week, and that Shuman emailed him the morning his blog posts made it online. Given those communications and others previously, I asked Cuthbert about Ghosemajumder’s concerns:

My only guess would be that he has not dug into our process. He joined our Network in October and could clearly see that our set up requires Google advertisers to utilize the click ID. I

Click Forensics Battles Back Against Google Claims
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  • bgallet

    How can Google explain that overall, 64% of one of our advertiser’s visits originates in the US. However, only 34% of the content clicks originates from the US. A whopping 5% is from Iran.

    In our case, all of the visits from Iran are from the Google content network!

    Data for the top 15 countries is available at: http://www.adisem.com/blog/?p=3

    For our own campaign, we have 50% of the content visitors with Javascript turned off!

    Bernard Gallet
    President, Adisem.

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