Click Forensics Battles Back Against Google Claims

After Shuman Ghosemajumder posted a pair of blog entries attacking the click fraud assessments and methodologies of companies like Click Forensics, that company’s CEO Tom Cuthbert and a couple of other executives took to the blogosphere to respond.

Believe it or not (and you might not believe it), Cuthbert and Ghosemajumder are not strangers peeking over the tops of opposing trenches, tossing mustard gas and grenades at each other in a virtual sense.

Tom noted in an email to WebProNews that he and Ghosemajumder had been in touch by phone last week, and that Shuman emailed him the morning his blog posts made it online. Given those communications and others previously, I asked Cuthbert about Ghosemajumder’s concerns:

My only guess would be that he has not dug into our process. He joined our Network in October and could clearly see that our set up requires Google advertisers to utilize the click ID. I