Clear Channel Launches Mobile Program
Clear Channel Radio is launching a national roll out of customized mobile phone applications.
|Clear Channel Launches Mobile Program|
The initiative will start in the largest DMA market in the U.S. with free programs for New York radio stations WHTZ-FM Z100, WAXQ-FM Q104.3, WKTU-FM 103.5, WWPR-FM Power 105.1 and WLTW-FM 106.7.
Clear Channel says they will launch similar programs on up to 100 of their radio stations by the end of 2008. Users will be able to send text messages into the studio, take part in contests, make requests and view the last 10 songs played on New York City radio stations.
Listeners can also sign up for alerts about breaking music news, in- studio performances, interviews and contests. Users will have access to traffic conditions, trivia and opinion polls. Mobile users will be able to customize their phones with station logos, wallpaper and ring tones beginning in July.
"By making these applications available for free via any cellular phone carrier, Clear Channel Radio is monumentally expanding access to its growing mobile content portfolio," said John Hogan, Chief Executive Officer of Clear Channel Radio.
"Each application allows users to have an individualized, on-demand experience, which will strengthen listeners’ connection with their favorite radio stations."