Clay Matthews is a Green Bay Packers linebacker and a self described "average American with extraordinary hair." And now he wants to see if you too, can have Hair Like Clay.
Matthews has teamed up with Suave for Men hair care products for the promotion, which leverages Twitter to give one lucky fan the chance to hang out with last year's Super Bowl champ, sometime during the offseason.
The contest began on February 1st and will run through February 15th. All fans have to do is snap a photo of their best Clay Matthews hair style. It can be their real hair, or a Clay Matthews-esque wig for those who might be follically challenged. Once they have the perfect photo, fans must tweet it to the @SuaveMen Twitter account using the hashtag # HairLikeClay. One lucky fan will be chosen to win a trip to hang out with Matthews.
"All men can't have football greatness like Clay, but they can have hair greatness with Suave for Men," said David Rubin, Unilever Marketing Director, Hair, U.S. "Clay is a great fit for our Suave Men's line and with #hairlikeclay we're giving fans the opportunity to show off their hair greatness for the exciting opportunity to meet Clay in person."
Suave has also tapped Clay's brother Casey for a Matthews vs. Matthews video campaign showcasing...you guessed it, hair.
I wonder when Head & Shoulders' "Hair Like Troy" campaign will kick off?