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“Classifieds” Searches Gaining Over “Auctions”

Not great news for eBay

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eBay supporters may not love the latest graph released by Hitwise.  Data collected over the course of almost three years indicates that searches for the word "auctions" are losing out in terms of quantity when compared to searches for "classifieds."

"Auctions" managed to stay on top from the start of Bill Tancer’s graph up until March of 2007 or so.  Then, as Tancer notes, a bit of a tussle ensued.

AuctionvClass
 (Credit: Hitwise)

Tancer writes, "Summer 2008 marked the first sustain lead in ‘classifieds’ v. ‘auctions’ searches.  During the last months of 2008, however, ‘auctions’ regained the lead, signaling the utility of auctions for holiday gift buying.  2009 however, has been the year of the ‘classifieds’ as the economic downturn has fueled our desire to save money by buying second-hand goods."

And if the economy doesn’t get back on its feet soon, it seems reasonable to assume that sites like Craigslist will get even more of an edge over eBay and its sort.

One last note, for whatever it’s worth: since June of 2006 (about the time Tancer’s graph of search terms begins), eBay’s stock has lost roughly 43 percent of its value.

“Classifieds” Searches Gaining Over “Auctions”
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  • Jack

    Ebay should lose out to Craigslist, since it sucks dogs anus. Of course, ebay is trying to get it’s AIDS infested talons into Craigslist with a lawsuit (yes, really). Ebay is over, it’s hated by everyone and the people who run ebay are nothing more than brain dead babies on crack. The death of ebay will be good news to everyone on the internet. The slow painful demise of ebay is fun to watch. Long may ebay suffer and it die a slow, painful, agonizing, twitching deat

    • http://randomplaza.com/help.turing.test.php Alan Turing

      eBay owns something like 25% of Craigslist from stock they got from an employee. Craigslist also uses eBay’s horribly abusive phone verification system that 50% of the time doesn’t call and when it does, it won’t leave a pin and demands you press a random button first, which of course it doesn’t pick up no matter how much you do.

  • Cormac

    eBay own Gumtree so they have their mitts in the classifieds jar too.

  • http://vituperativeone.blogspot.com/ Vitaly

    I think auctions are definitely not a good business model, but eBay has some more properties that make them more appealing. Plus there will always be certain products for which auctions are a reasonable approach. eBay was a huge amount of buzz in the early days, when people were buying things for the sake of buying things. The other fact is the bad economy may give a temporary lift to their auction business.

  • http://www.doghouseplans.net/ dog house plans

    I believe that our economic crisis has a great impact to this kind of business. That’s why more people most likely to choose classifieds than auctions.

  • Guest

    I think it’s eBay thats got the problem, auctions are becoming more popular and the key reason is neich and local bidding. You can see a list of these types of sites here;

    http://www.AlternativesToEbay.com

    The list of sites willing to offer service free is growing almost by the day.

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