Citizen Marketers Party on YouTube

Jackie Huba is warning brand marketers to scan YouTube for consumer generated ‘commercials’ about their products.

If you’re focusing only on the blogosphere, don’t. Focus on the universe, not just one galaxy/center of gravity.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.