Cisco’s Opportunity Incentive Program

As part of a continuing commitment to the small-business market, Cisco is adding an Opportunity Incentive Program offer for one of its Success Builder program.

In addition, Cisco is expanding the Opportunity Incentive Program (OIP) component of the IP Freedom program to include small businesses. These incentives will reward channel partners with additional discounts for the presales investment associated with securing new and incremental business.

These offers complement the current U.S. channel marketing programs — Success Builder, focused on routing and switching, and IP Freedom, for IP Communications — which already include competitive leasing, complementary learning credits and sales tools.

“The small and medium-sized business (SMB) market is the fastest-growing segment we compete in, representing a dramatic growth opportunity for us and our channel partners,” said Chuck Robbins, vice president, U.S. Channels at Cisco Systems. “Our strategy, in the United States, is to reward and recognize channel partners that secure new and/or incremental Cisco business. Together with the IP Network Defender offering we announced in November, these incentives confirm our commitment to drive mutual success in the SMB market.”

“Cisco listens to us and develops programs that recognize the contributions we make,” said Chris Zettervall, vice president, ABS Technology Architects, a Cisco Premier Certified Partner. “The new Cisco Opportunity Incentive Program offerings will help us grow our overall revenue and deliver tailored solutions and services to our smaller clients.”

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