Cisco Acquisition Not Expected to Change Linksys Marketing

    March 21, 2003

Cisco yesterday announced an agreement to acquire Linksys, the leading provider of home networking products. But, company officials suggest, there’s not likely to be any great change in Linksys’ successful marketing and branding strategy. According to the agreement, Cisco will issue approximately $500 million in stock to acquire Linksys.

After the deal closes around the end of June, Linksys will be operated as a division of Cisco, but will continue to be led by its ceo, Victor Tsao.

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