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Chrome Ad Campaign Nets Positive Results

Hitwise documents sharp rise in searches

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Eight days ago, we wrote about a Google Chrome advertising campaign that’s taking place in the UK.  This morning, Hitwise followed up on the subject by publishing some statistics, and the stats indicate that that the campaign’s achieved a certain level of success.

Robin Goad wrote, "As the chart below illustrates, UK Internet searches for Google Chrome have almost doubled over the last couple of weeks and are currently running at their third highest level since the browser was launched towards the end of last summer."

What’s more, it doesn’t look like the Chrome lines have leveled off yet, and the people searching for Chrome now probably aren’t the same folks who searched for information about the browser at launch.

Of course, it’s impossible not to observe that Internet Explorer’s doing all right, and Firefox still has quite an edge over Chrome.  Also, Chrome fans must consider the simple fact that searches don’t always correlate to market share.

Still, it looks like the recent advertising campaign did a lot to generate interest in Chrome, so it’s possible that we’ll see Google distributing a lot more ads throughout the offline world in the future.

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Chrome Ad Campaign Nets Positive Results
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