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Chick-Fil-A is Outselling KFC With Fewer Restaurants

    March 31, 2014
    Erika Watts
    Comments are off for this post.

Despite being closed on Sundays and fueling an gay marriage controversy in the summer of 2012, Chick-Fil-A is now the leading fast food chicken chain. While it’s hard to imagine any other chicken chain surpassing KFC, Chick-Fil-A did just that with $5 billion in sales last year.

Chick-Fil-A has more than 1,700 restaurants in the United States, compared to KFC’s 4000-plus restaurants in the U.S. Despite having less than half of the restaurants as their competitor, Chick-Fil-A had more than $5 billion in sales, compared to the $4.22 billion in sales at KFC’s U.S. locations.

Here is a graph of Chick-Fil-A’s sales versus KFC’s. As you’ll notice, each Chick-Fil-A location brings in about three times as much in sales on average compared to a KFC location, a figure that has been on the rise over the past decade.

Not only is Chick-Fil-A closed one day per week and has less than half as many locations, there is also the matter of Chick-Fil-A being more of a regional chain. True, Chick-Fil-A has locations in most states, but after you venture outside of the South and Texas, there are a lot of miles to travel between the other locations. For example, the chicken chain has only one location in New York and just a handful of stores in several other states. Compare this to KFC, a worldwide chain that has a strong presence in all 50 states, and it’s easy to see why Chick-Fil-A being crowned the new fast food chicken champ is a bit of a surprise.

According to Bloomberg Businessweek, part of the key to Chick-Fil-A’s success is offering a breakfast menu.

With sales from Chick-Fil-A’s breakfast menu steadily growing, this helps offset sales lost on the day the chain is closed. Even though KFC has great biscuits (arguably better than Chick-Fil-A’s) and gravy to boot, the chain hasn’t yet started offering breakfast nationwide. Maybe KFC will take a note from Taco Bell and get on the fast food breakfast bandwagon soon.

Another important point to consider is the cost of a menu item on Chick-Fil-A’s menu versus KFC’s. Unlike Chick-Fil-A, KFC makes it very easy for a person to walk out spending less than $5. You can purchase a value meal or individual items off KFC’s value menu and get a meal for about the cost of a basic Chick-Fil-A sandwich. Even though consumers are thriftier these days, since fast casual dining is on the rise (a category Chck-Fil-A falls more into since the atmosphere is much nicer and many locations offer table service), it makes sense that people don’t have an issue with paying more at Chick-Fil-A.

As Chick-Fil-A’s saying goes, they didn’t invent chicken, but they are sure selling the heck out of it.

Image via Twitter

  • BBIP5

    Lol last time I checked (couple months ago) KFC only had 2 chicken sandwiches; that small Snacker & some other one. I remember when they used to have the Twister & Zinger, but they canceled those.

  • joe

    KFC is garbage and Chick Fil-A has amazing everything. Fries, cole slaw, and the best lemonade you’ve ever had! Plus they have better chicken than most restaurants nowadays. And I almost forgot how courteous and respectful Chick Fil-A employees are. It is an expectation company wide and they do a fabulous job of upholding it. When you pull up to the drive thru, you get an introduction and a “how may I serve you today?” or something to the extent. Well done Chick Fil-A. I haven’t been to a KFC in years and don’t plan on it.

    • Michael Thomas

      Stole my thunder. 100% on the mark

  • Love

    I have to say it…God’s partnership is worthy !