Chick-Fil-A is Outselling KFC With Fewer Restaurants

By: Erika Watts - March 31, 2014

Despite being closed on Sundays and fueling an gay marriage controversy in the summer of 2012, Chick-Fil-A is now the leading fast food chicken chain. While it’s hard to imagine any other chicken chain surpassing KFC, Chick-Fil-A did just that with $5 billion in sales last year.

Chick-Fil-A has more than 1,700 restaurants in the United States, compared to KFC’s 4000-plus restaurants in the U.S. Despite having less than half of the restaurants as their competitor, Chick-Fil-A had more than $5 billion in sales, compared to the $4.22 billion in sales at KFC’s U.S. locations.

Here is a graph of Chick-Fil-A’s sales versus KFC’s. As you’ll notice, each Chick-Fil-A location brings in about three times as much in sales on average compared to a KFC location, a figure that has been on the rise over the past decade.

Not only is Chick-Fil-A closed one day per week and has less than half as many locations, there is also the matter of Chick-Fil-A being more of a regional chain. True, Chick-Fil-A has locations in most states, but after you venture outside of the South and Texas, there are a lot of miles to travel between the other locations. For example, the chicken chain has only one location in New York and just a handful of stores in several other states. Compare this to KFC, a worldwide chain that has a strong presence in all 50 states, and it’s easy to see why Chick-Fil-A being crowned the new fast food chicken champ is a bit of a surprise.

According to Bloomberg Businessweek, part of the key to Chick-Fil-A’s success is offering a breakfast menu.

With sales from Chick-Fil-A’s breakfast menu steadily growing, this helps offset sales lost on the day the chain is closed. Even though KFC has great biscuits (arguably better than Chick-Fil-A’s) and gravy to boot, the chain hasn’t yet started offering breakfast nationwide. Maybe KFC will take a note from Taco Bell and get on the fast food breakfast bandwagon soon.

Another important point to consider is the cost of a menu item on Chick-Fil-A’s menu versus KFC’s. Unlike Chick-Fil-A, KFC makes it very easy for a person to walk out spending less than $5. You can purchase a value meal or individual items off KFC’s value menu and get a meal for about the cost of a basic Chick-Fil-A sandwich. Even though consumers are thriftier these days, since fast casual dining is on the rise (a category Chck-Fil-A falls more into since the atmosphere is much nicer and many locations offer table service), it makes sense that people don’t have an issue with paying more at Chick-Fil-A.

As Chick-Fil-A’s saying goes, they didn’t invent chicken, but they are sure selling the heck out of it.

Image via Twitter

Erika Watts

About the Author

Erika WattsErika Watts is a former teacher, now stay-at-home-mom and contributing writer for WebProNews. When she isn’t busy navigating parenthood and writing, she enjoys watching college sports and reading. Follow Erika on Twitter @erikawatts83, Pinterest or

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  • BBIP5

    Lol last time I checked (couple months ago) KFC only had 2 chicken sandwiches; that small Snacker & some other one. I remember when they used to have the Twister & Zinger, but they canceled those.

  • joe

    KFC is garbage and Chick Fil-A has amazing everything. Fries, cole slaw, and the best lemonade you’ve ever had! Plus they have better chicken than most restaurants nowadays. And I almost forgot how courteous and respectful Chick Fil-A employees are. It is an expectation company wide and they do a fabulous job of upholding it. When you pull up to the drive thru, you get an introduction and a “how may I serve you today?” or something to the extent. Well done Chick Fil-A. I haven’t been to a KFC in years and don’t plan on it.

    • Michael Thomas

      Stole my thunder. 100% on the mark

  • Love

    I have to say it…God’s partnership is worthy !