CheapTickets.com Pulls Gawker Media Sponsorship

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PR Week: Cheaptickets.com has confirmed it has canceled its sponsorship of Gawker Media travel blog Gridskipper less than one month after the deal went live.

PR Week: “”Basically, our contract allowed us to begin [and/or] end at any time, and upon content review we thought it best to pull our ads at this time,” Kathie Gonzalez, manager of corporate communications at CheapTickets.com wrote to via e-mail. Gonzalez declined to further discuss the matter.

Nick Denton, publisher of Gawker Media, declined to comment specifically about CheapTickets.com, but, wrote via e-mail, “We’d rather lose the occasional advertiser than the character that attracts the audience in the first place. If an advertiser wants a safe environment, there are thousands of tired media outlets to choose from.”

He continued: “Weblogs are supposed to be unexpected and wincingly frank. That’s an essential part of the appeal to a generation that’s turning away from network television and print media. We had a million visitors to our sites on Tuesday alone.””

(Via Business Blog Consulting)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

CheapTickets.com Pulls Gawker Media Sponsorship
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