10,000 Channels Of MyWaves

    December 18, 2006

Mobile video company MyWaves launches 10,000 channels of entertainment directly to consumer’s cellular phones.

Sunnyvale, California-based mobile video company MyWaves rides the curling tide of social networking site’s popularity with the launch of 10,000 channels of mobile entertainment.

With over 50 million viewers to video sharing site YouTube over the past year, companies everywhere have been searching for their own way to capitalize on their success through content deals.

Through the release of new software today, MyWaves is able to broadcast thousands of channels worth of online video content, ranging from CNN to YouTube, directly to mobile phone user’s devices.

“”MyWaves” approach to mobile video will have great consumer appeal, especially with the young mobile market. High school and college students are connected to their mobile phones 24×7, and the fact that mywaves can mobilize their favorite Web video content, delivering it directly to their mobile phones could very well change the way they choose to enjoy this content – forever,” said Ben Bajarin, an analyst with Creative Strategies.

Bajarin is correct in his statement as video sharing and social networking sites like YouTube and MySpace have reached cult-like status among consumers, ranging from Generation Y to Baby Boomers. At present, the markets for both mobile devices as well as video sharing websites are reaching their peaks.

Not to be lost in the sea of competitors, MyWaves’ strategy is to put a fresh twist on the mobile content providing business model.

“Mobile video offerings today simply mirror the traditional TV broadcasting models, burdening consumers with inflexible scheduled programming, premium channels, fees and limited choice. We envision providing Web-style freedom as well as Web style entertainment on the mobile phone — letting consumers discover and choose from thousands of video channels, whether it’s professional programming, user-generated content or personal videos,” said Rajeev Raman, CEO and founder of MyWaves.

MyWaves mobile video service is free to consumers, and works globally across all 3G carriers and most video capable mobile phones.

The company launched a 500-channel beta version of the in October of this year, which was upgraded to 10,000 today by new Web-based video syndication technology, allowing MyWaves to mobilize all Web entertainment.

By striking while the iron is hot, MyWaves will be able to appeal to consumers and gain thousands more viewers per day.

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Autmn Davis is a staff writer for WebProNews covering ebusiness and technology.