CEOs Refuse To Blog
Via USA Today: Some large companies, including Boeing, General Motors, Hewlett-Packard and Sun Microsystems, are letting senior executives blog …
but not a single blogger is known to be a Fortune 1000 chairman and/or CEO. In part, that seems surprising.”
“…despite all of the power and sway that awaits an early adopter, it’s going to take a brave CEO with thick skin to enter the blogosphere. The corporate sphere likes its skeletons packed away, or at least vetted through legal and public relations departments. Companies have been trained to be inoffensive.”
“While executive bloggers are careful not to offend, there is one topic that appears to be fair game: the competition.”
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.
Visit Fredrik Wacka’s blog: CorporateBlogging.Info.