CBS Partners With Mobile Advertisers

    August 1, 2007

CBS Mobile has partnered with four mobile advertising companies, AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media.

"We believe mobile advertising is one the biggest business opportunities in the mobile world, and we want to be at the forefront of it," said Cyriac Roeding, Executive Vice President, CBS Mobile

"Teaming up with best-in-breed companies in an open and non-exclusive way is the cornerstone of our strategy – and these companies are leading the mobile advertising marketplace in terms of intelligent ad serving and distribution technologies and services.  They will enable us to expand our relationship with our Top 200 advertisers while reaching thousands of smaller advertising brands from around the world wanting to place ads around CBS Mobile content."

CBS also said it will offer clients a variety of advertising options. Including text and banner ads on mobile Web sites, to commercials in video news and sports alerts, along with video ads within mobile video.

CBS will use AdMob’s banner and text ads on its mobile web pages.  Millennial Media will offer CBS text and banner ads and will sell CBS inventory on the mobile Web sites. Rhythm NewMedia will provide video ads for CBS and Third Screen Media will sell mobile advertising for CBS mobile sites.

"Having supported CBS for the past few years, we’re pleased to grow our CBS partnership to provide innovative campaigns on the mobile handset," said Tom Burgess, CEO, Third Screen Media. 

"We view CBS as a first mover in mobile advertising and applaud their efforts to bring relevant, targeted advertising to the mobile consumer."