CBS Interactive Sees Boost In Traffic
CBS Interactive said Tuesday it has seen significant traffic increases across all its brands, according to Nielsen online.
CBSNews.com saw significant year-over-year increases in unique users (63%), site visits (98%), and total minutes (135%) spent on the site, in large part due to the 2008 elections.
Social music site Last.fm continues to grow in popularity in the U.S., posting a 26 percent year-over-year increase in unique users and a 21 percent year-over-year increase in total minutes spent on the site.
Due to holiday gaming sales, GameSpot saw an increase in unique users year-over-year of 21 percent.
CBS.com continues to lead its rivals in key engagement metrics, including minutes per person (11.9) and pages per person (17).
CBSSports.com continues to lead its competitors in engagement with 62.8 minutes per user.
Additionally, CBS entertainment on Verizon VCast has grown year-over-year in terms of videos viewed in the third quarter (Q3 07 vs Q3 08). According to Nielsen Mobile Video research, CBS content featured on VCast was among the most viewed and downloaded content offered to subscribers.
"As mobile video grows, CBS video content is clearly resonating with viewers," said Neil Ashe, President, CBS Interactive. "Our content not only works in mobile, but is in demand by viewers and continues to grow.