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CBS Gets Transparent with Nonbudsman Blog

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CBS is pulling an Intel and learning from its mistakes. According to the Reuters news service …

“After a controversial run-in with bloggers last year that helped sink “60 Minutes Wednesday,” CBS has hired a “nonbudsman” to write a blog that will go behind the scenes at the news division.

For those old enough to remember, Intel’s infamous (and ancient in Internet time) chip crisis began in a newsgroup. To Intel, the problem seemingly came out of nowhere and they were blindsided. Now they engage their power users to test new chips, encouraging them to put the products through their paces and find flaws. Intel took Internet lemons and turned them into lemonade to say the least. Perhaps the same thing will be said of CBS and Memogate someday?

Link: CBS News counters bloggers with ‘Nonbudsman’

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.

CBS Gets Transparent with Nonbudsman Blog
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