CBS Expands Web Content

    July 20, 2007

CBS television has plans to make its content available on 400 Web sites by the fall, according to executives from the interactive division.

"CBS is all about open, nonexclusive partnerships," CBS Interactive president Quincy Smith said. He added that CBS. com is not the answer to reaching viewers so the network is going where the viewers are instead of making them go to

The network currently has partnered with 24 sites including, Comcast’s The Fan, Slingbox and Brightcove to provide video clips and other CBS content according to Multichannel News.

The CBS partnerships have paid off with unique viewership to increasing from 21 million unique visitors per month in May to 134 million currently.

CBS has also purchased all possible keywords, such as series, stars names, to maximize search results for their fall line up on numerous sites said Patrick Keane, executive vice president and chief marketing officer of CBS Interactive.

Smith said CBS had to do something different to promote their online content and it could not be the same as what they do with television. "We have to do something cool," he said.