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CBS, AOL Strike Radio Deal

New player to be launched in spring

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CBS Radio has partnered with AOL to share streams from all of its 140 stations with AOL’s online radio service.

CBS Radio will power AOL’s online radio stations and will also run advertising sales for the Time Warner properties 200 plus stations.

The two companies plan to create a number of product improvements including a new player along with full support for the Mac.

The new player will be launched in the spring and will allow listeners to switch betweens stations, view song titles, album information along with linking to Web sites featuring the current artists being streamed. The player will also allow users to preset stations, rate and share songs, purchase single songs, albums and concert tickets.

"A combined CBS Radio/AOL Radio affords us vastly greater scale, as well as massive distribution for our brands," said Dan Mason, chief executive of CBS Radio.

This partnership with CBS RADIO reconfirms our commitment to the expanding online radio audience and provides significantly more programming choices for our listeners," said Kevin Conroy, executive vice president of AOL.
 

CBS, AOL Strike Radio Deal
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  • http://www.InternetBroadcastingGroup.com Mark Lassoff

    AOL and CBS recently announced a deal that would give AOL the rights to rebroadcast CBS’s terrestrial radio stations through its online radio network.  While the deal does greatly increase the number of stations available to the AOL radio listening audience, I’m not entirely sure that this move really benefits the listeners.  Have listeners been clamoring for more access to the same 10 radio formats– and playlists — that have been available in every market for years?  Probably not.

    The highly touted new AOL player has about 15 different BOB/JACK style options which are stations that feature an iPod-like format.  Less talk, personality, localization, and more music.  The same music.  Over and over and over again.  Does having 15 of these stations available online somehow benefit the listener?

    AOL is also featuring the inclusion of WFAN– New York’s flagship sports station on its web site.  That would be a really exciting development if the internet broadcast of WFAN wasn’t available already on The Fan’s own web site.

    Continuing to propagate different, localized versions of the same programming isn’t really additional user choice– it’s additional corporate radio hegemony. 

    Want to see what radio will look like 10 years from now?  The internet will allow advertisers to become programming producers.  Why sponsor someone else’s program when you can brand and carry an entire line of programming without competitive marketing messages.  It’s time for the CBS radios and Clear Channel’s of the world to realize that their time is over.

  • http://www.proxy-uno.info/ Proxy Comm

    Is it me or does it seem like EVERYONE is collaborating lately?

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