Causing a Stir with Google Click Fraud Report

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It seems like the conversation I started about Google’s click fraud rate, has rolled down the hill and picked up some momentum.

Matt Cutts wants his readers to read my article and Shuman Ghosemajumder’s own blog post. Danny Sullivan also digs into the numbers.

As my updated report suggested, Google’s user-detected click fraud is less than 2% of all invalid clicks (and not all clicks, as first reported). If that number is in the single digits, isn’t Google now admitting that click fraud across all clicks is less than 0.2%?

I was roasted for helping spread the word that the rate was at 2%, what kind of fury will appear with the suggestion that the rate is actually less than 0.2%?

The conversation continues.


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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Causing a Stir with Google Click Fraud Report
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