Social Media

How Brands Are Generating Engagement On Instagram

A shockingly low percentage of brands are using Instagram despite its potential for excellent engagement, according to Yesmail study we recently looked at. That will likely change over time, but for the time being, brands have a great deal to gain in a space that is significantly less crowded than Facebook. Are you utilizing Instagram in your marketing efforts? Let …

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Flipboard Tips From The Service’s Editorial Director

According to Guy Kawasaki, speaking at Social Media Marketing World, “Curation is just as valuable as creation.” Flipboard, which turns its users into curators, apparently doesn’t quite see it that way. Editorial director Josh Quittner told The Drum a couple years ago, after the launch of its now fundamental “Magazines” curation feature, “The creator is still 
more valuable than the …

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Vine Videos Will Soon Be Much Prettier

Vine is turning up the quality on your videos. “When you watch Vines on our iOS and Android apps, you’ll see these quality improvements — they are rolling out over the coming days. You’ll also see higher quality Vines embedded in sites across the web,” says Vine. But in terms of making these higher-quality Vines (720p), you can only do …

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Here’s What To Do And What Not To Do With Twitter’s Periscope App

Earlier this month, it was revealed that Twitter bought Periscope, a startup making a live streaming video app that had yet to launch. Now, Twitter has officially launched the app, which is a direct competitor to another new app that has quickly gained some traction – Meerkat. For now, Periscope is only available for iOS, and is currently available in …

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Should You Use Facebook Comments On Your Site?

There are a variety of tools websites can use for user comments on blog posts and other content. Facebook has offered an option for years, and there have always been pros and cons of using its solution. The company held its annual f8 developer conference this week, and introduced some changes. There are still pros and cons, but there are …

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Super Troopers 2 Hits Crowdfunding Goal in a Day

We meow live in a world where we, the people, are spending our hard-earned money to help get movies off the ground. We did it for Veronica Mars, Zach Braff’s Wish I Was Here, Rooster Teeth’s Lazer Team, Blue Mountain State: The Movie, Spike Lee’s newest joint, and many, many more. Now, it’s the boys of Super Troopers‘ turn. The …

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Facebook Finally Lets You Embed Facebook Videos

Facebook has just fixed something truly irksome. Starting now, you can embed Facebook videos on your website. But Josh, you could always do that! Wrong. You have been able to embed entire posts for some time now, like this: Don't Wear Flip Flops If You Are Going To Drink Posted by Meetville on Wednesday, March 18, 2015 But as you …

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360-Degree Videos: Coming Soon to Your Facebook News Feed

Facebook’s annual f8 developers conference just kicked off, and in the keynote CEO Mark Zuckerberg said that spherical (360 degree) videos are coming to your Facebook News Feed. We already know that video is becoming a more widely used media on Facebook. Recently, Facebook revealed that the number of video posts per person had increased 75 percent globally and a …

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Facebook Teaches Marketers Some Things With Blueprint

Facebook marketing hasn’t gotten any easier over the years, and perhaps in recognition of that fact, the company just announced some new resources for marketers aimed at helping educate them on better leveraging the social network as a marketing platform. “At Facebook, we’re working to provide resources and tools that help every marketer, including the two million businesses advertising on …

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Facebook Wants to Keep Those Videos Coming, Tests Autoplay Queue

Imagine a world where you can sit and watch Facebook videos – videos plural – without ever having to click or tap anything. Just a continuous loop of content, right in your face. Facebook is currently testing a feature that would do just that. From Re/code: The social network is testing a new Netflix-like video feature that automatically plays another …

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Facebook Walks You Down Memory Lane with ‘On This Day’, Tries Not to Throw You in Terrible Memory Ditch

Forever fans of nostalgia, Facebook is launching another feature today that lets users take a look back at past moments on the site. It’s called “On This Day”, and you can check out your own memory lane stroll right here. You’ve likely seen friends cross-posting from an app called Timehop, and it’s clear that Facebook decided to capitalize on its …

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Would You Let Facebook Host Your Content?

Early this year, as Facebook was touting its incredible growth as a video hosting provider, speculation began to mount that Facebook would look to host content beyond video. Would Facebook get publishers to let it host their articles? Would you let Facebook host your articles? Let us know in the comments. It appears that such a plan is now in …

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