Social Media

Facebook Video Trends To Consider

Facebook Video Trends To Consider

In a recent article, we talked about the growing importance for marketers to have a Facebook video strategy. A couple of new reports further emphasize that importance. Do you have a Facebook video plan? What do you see some doing wrong with their Facebook videos? Discuss. SocialBakers released some research looking at three trends that dominated social video in 2015. …

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Twitter Gives Some Users New GIF Feature

Twitter Gives Some Users New GIF Feature

Twitter appears to be testing a new feature in its mobile apps (at least on Android) that gives users a way to quickly access GIFs to share with their followers. Some are seeing a GIF icon appear between the camera and poll icons when they go to compose a tweet. If people aren't seeing it yet twttr is testing way …

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Facebook Tests New Translation Feature For Pages

Facebook Tests New Translation Feature For Pages

Facebook is reportedly testing a new feature that could help Pages get messages read (and engaged with) by more people. According to TheNextWeb, the feature lets Page managers write multiple versions of a post in different languages. Facebook will then display the most relevant version to users based on their own settings. Page admins can even add a new language …

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Twitter Rolls Out New Home Timeline On Mobile Web

Twitter Rolls Out New Home Timeline On Mobile Web

Twitter announced that it is rolling out a new home timeline to people in 23 countries when they go to Twitter.com from their mobile devices. These countries include: Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Japan, Kenya, India, Indonesia, Italy, Mexico, Netherlands, Nigeria, Portugal, Saudi Arabia, South Korea, Spain, South Africa, Taiwan, the UK and the US. As product manager …

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Facebook News Feed Gets More Ranking Adjustments

Facebook News Feed Gets More Ranking Adjustments

Facebook is messing with the News Feed again. This is an ongoing thing that will never change, but Pages will always face the possibility of increased or decreased reach and referral traffic based on the social network’s whims. How has your Page adjusted to Facebook News Feed changes over the past year? Let us know in the comments. In its …

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Reddit Announces Android App Beta, New iOS App to Follow

Reddit Announces Android App Beta, New iOS App to Follow

Reddit CEO Steve Huffman announced on the site today that the company is putting out an Android app (in beta) today with a new iOS app to follow. The announcement is just casually noted in a longer post about Reddit in 2016. It talks about issues the site has faced and continues to face. From the post (via TechCrunch): Spam …

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Facebook Expands Live Video To All U.S. iPhone Users

Facebook Expands Live Video To All U.S. iPhone Users

Facebook began letting a small percentage of people in the U.S. stream live video from their iPhones early last month. Later in the month, they expanded it to all verified pages. On Thursday, the company announced that the feature is rolling out to all U.S. iPhone users. In a blog post, product manager Vadim Lavrusik writes: To share live video, …

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A Facebook Video Plan Is Only Becoming More Important

A Facebook Video Plan Is Only Becoming More Important

Facebook released its financials for the fourth quarter and full-year 2015 on Wednesday, and in the ensuing conference call, announced that 100 million hours of video are watched on Facebook on a daily basis. If Facebook video hasn’t become part of your strategy by now, that’s a pretty good reason to start thinking about it. Have you had success with …

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Facebook Gives Pages More Data On Their Call-To-Action Buttons

Facebook Gives Pages More Data On Their Call-To-Action Buttons

Facebook is providing Page admins with new insights into how users interact with their call-to-action buttons. Some admins are seeing a new “Actions on Page” tab in Page Insights. TheNextWeb’s Matt Navarra tweeted about the feature (via AdWeek): Facebook has added a new section on Insights for Page Admins – ‘Actions on Page' pic.twitter.com/RzBjhHyxAU — Matt Navarra (@MattNavarra) January 22, …

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This May Help With The Facebook Engagement Problem

This May Help With The Facebook Engagement Problem

2015 wasn’t a great year for Facebook Page like growth, post reach, and engagement. In fact, as more time passes, it’s getting harder and harder to recall the glory days of when these things were at a high. Is Facebook an effective channel for your efforts these days? Let us know in the comments. Locowise recently shared some data looking …

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You May Now Be Able To Get More LinkedIn Traffic

You May Now Be Able To Get More LinkedIn Traffic

There’s a chance that you may now be able to get more traffic from LinkedIn to your blog than you could have before. Is LinkedIn a significant part of your content marketing strategy already? Let us know in the comments. DigiDay has a very interesting report out indicating that LinkedIn has made some changes that enable publishers to get more …

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Facebook Page Admins See New Features

Facebook Page Admins See New Features

Facebook Page admins are seeing some new features, which are either in testing or early phases of being rolled out. In separate reports, AdWeek points to photo uploading tools and call-to-action prompts. The call-to-action prompts are coming when admins launch the Pages app. According to the site, a blue bar shows up under the cover images with text that says, …

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Pinterest Looks At Pin Trends By Sex

Pinterest Looks At Pin Trends By Sex

Pinterest is sharing some pinning trends based on user gender. This follows data they shared last month about search trends by country. “Any guesses on what men vs. women are up to on Pinterest? We looked at trending searches between the sexes so far this year, and found a few surprises and some common ground,” the company says. The top …

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Facebook Mentions Gets New Features on iOS

Facebook Mentions Gets New Features on iOS

Facebook announced some updates to the Facebook Mentions iOS app. “Today’s updates make it easier for people to broadcast in landscape / portrait mode and save the video after going live,” a spokesperson for Facebook tells us in an email. “People can now also filter posts within their Mentions feed by source, as well as by topic, and reply to …

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Facebook Tests New Mobile Browsing Experience

Facebook Tests New Mobile Browsing Experience

Facebook has been testing a new browsing experience from its mobile app that puts it more in line with an actual web browser. TheNextWeb points to a screen cap from Henry Wilmer on Twitter, noting that others have mentioned it over the past couple of months. @MattNavarra is this in-app browser new to the @facebook app? pic.twitter.com/aIhYSp2kC9 — Henry Wilmer …

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Is The Instagram Free Ride Over?

Is The Instagram Free Ride Over?

Instagram has been something of a social media darling over the past few years, but according to a new report from Locowise, which has been tracking it since April, both follower growth and engagement have been on a downward trend. Have you encountered issues growing your Instagram following and engagement? Let us know in the comments. According to the report, …

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Tumblr Updates iOS App With GIF Button

Tumblr Updates iOS App With GIF Button

Last summer, Tumblr launched the GIF button for its web version. The feature finally hit the Android app just last month. At the time, Tumblr said the function would come to iOS soon, and soon is now. As SocialTimes reports, the new Tumblr iOS update has added the GIF button. Tumblr runs down what all is now in the update …

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Twitter Polls Are Popular, Get More Flexibility

Twitter Polls Are Popular, Get More Flexibility

Twitter tested polls for a long time before launching the feature last fall. Since then, I don’t know about you, but I’ve seen polls put to use quite a few times since then. Twitter made a couple of related announcements today. For one, users have cast 1.7 billion votes in Twitter polls since the October launch. Thanks for weighing in! …

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2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’

2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’

Back in 2014, Eat24 made a lot of headlines when it publicly “broke up” with Facebook. In response to the decline in organic reach that the page (and many others) were facing at the time (causing Pages to have to pay for reach), Eat24, which had 70,000 Facebook fans, opted to leave the social network. While essentially, it was just …

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Verified Facebook Users Get New Mentions Android App

Verified Facebook Users Get New Mentions Android App

Facebook finally launched a new Facebook Mentions Android app for verified users. There has been one available for iOS, which has a fraction of the the mobile operating system market share, for going on two years. With the app, which verified users can stream live video, talk with followers, and otherwise use Facebook in normal ways like sharing updates, photos, …

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Skype Gets Mobile Group Video Calling

Skype Gets Mobile Group Video Calling

Skype is celebrating ten years of Skype video with the launch of group video calling on Android, iPhone, iPad, and Windows 10 Mobile. The feature is free and will roll out over the coming weeks. You can pre-register for it here. “Ten years ago, NASA’s Stardust mission successfully brought back interstellar dust from a comet and the cloud existed only …

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Periscope Gets A Big Upgrade For Marketing

Periscope Gets A Big Upgrade For Marketing

It was only a matter of time. Periscope live streams (and recordings) can now be played right inside of Twitter – from the timeline. This presents more opportunities for businesses to gain visibility and better utilize this tool, which has continued to grow in popularity of the the past year. Have you tested the Periscope waters yet? Do you expect …

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Twitter Opens ‘Flight School’ To All Marketers

Twitter Opens ‘Flight School’ To All Marketers

Twitter has a free online education program called Flight School, which the company just announced is now open to all advertisers around the world in 16 languages. Flight School was originally launched in 2014 for agencies. In the meantime, 1,500 people have completed coursework. Visit #TwitterFlightSchool to discover interactive courses you can explore at your own pace https://t.co/F4KXYBwTWK https://t.co/DowydHViJc — …

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Organic Facebook Page Like Growth Sinks

Organic Facebook Page Like Growth Sinks

Facebook Pages didn’t have the greatest year in 2015 if a new study is any indication. Locowise is sharing data looking at page growth, post reach, and engagement on the social network throughout the past eight months, and when it comes to the organic growth of Page likes, December saw the lowest rate yet. Has this been an area of …

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Twitter’s Expected Evolution Could Be Great For Businesses

Twitter’s Expected Evolution Could Be Great For Businesses

Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It’s always been famous for 140 characters, but in the coming months, it’s poised to expand that limit greatly. From a business perspective, do you expect an increased character limit to make Twitter a more powerful tool? Share your thoughts in the comments. Earlier …

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Here’s What Twitter CEO Jack Dorsey Says About Longer Tweets

Here’s What Twitter CEO Jack Dorsey Says About Longer Tweets

Reports emerged this week that Twitter is readying the launch of longer tweets. Word is that they will eliminate the 140-character limit and expand it to possibly 10,000 characters, which would parallel the recently increased limit on direct messages. CEO Jack Dorsey took to Twitter to share some words on the subject. He used an image of words to say …

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Twitter Is About To Let You Use  A Lot More Than 140 Characters

Twitter Is About To Let You Use A Lot More Than 140 Characters

There have been rumors for months that Twitter was considering expanding its character limit from the historic 140. From the sound of it, that’s going to happen really soon. According to a new report from Re/code citing multiple sources familiar with the company’s plans, Twitter intends to launch the expanded character limit by the end of Q1. Word is that …

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Google Has a New Messaging App In the Works

Google Has a New Messaging App In the Works

It looks like Google has new plans to make a bigger mark in the messaging space beyond its Messenger and Hangouts apps. The Wall Street Journal is reporting that the company has been working on a new mobile messaging service that utilizes artificial intelligence and chatbot technology for over a year. From the sound of it, Google has Facebook Messenger …

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Instagram’s Boomerang Gets An Update

Instagram’s Boomerang Gets An Update

Instagram launched Boomerang back in October. It’s a standalone app that lets you capture quick video loops, or as the company puts it, turn everyday moments into something fun and unexpected.” Introducing Boomerang from Instagram from Instagram on Vimeo. It’s been compared to Apple’s Live Photos, which are starting to make their way to Facebook finally after being announced in …

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Facebook Pages Get New Search Feature

Facebook Pages Get New Search Feature

Facebook is testing a new feature that lets you search for posts on a Page. Recently, the company was seen testing a feature that let you do the same from profiles, but now they appear to be extending it to Pages, which may prove even more useful in some cases. Of course only a few users actually have access to …

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