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Twitter Adds Location Controls For Native Ads On MoPub Twitter Adds Location Controls For Native Ads On MoPub

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you …

Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Google Display Network Gets Custom Affinity Audiences Google Display Network Gets Custom Affinity Audiences

Google announced that it will soon roll out custom affinity audiences across the Google Display Network. This will let advertisers define who they want to reach across the web regardless of device. The offering will join affinity audiences, which let …

Facebook Launches Audience Network Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company …

Google Makes Dynamic Remarketing Available For All Verticals Google Makes Dynamic Remarketing Available For All Verticals

Google announced that it is rolling out dynamic remarketing to advertisers in all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education. The company launched the offering for retailers last year. “Dynamic remarketing shows site visitors tailored …

Twitter Adds New Certified Partners Twitter Adds New Certified Partners

Twitter announced on Tuesday that it has added two new parters to the Twitter Certified Program, which helps businesses find products to make them more successful on Twitter. These are the first two certified partners to offer solutions for the …

Google Launches Estimated Cross-Device Conversions For Display Ads Google Launches Estimated Cross-Device Conversions For Display Ads

Google said on Tuesday that it will start rolling out estimated cross-device conversions for display ads to all advertisers. Google launched estimated total conversions for search ads in AdWords a year ago. As Google’s Sridhar Ramaswamy said at the time, …

Google PLAs Get Automatic Item Updates Google PLAs Get Automatic Item Updates

Google announced the launch of automatic item updates for Product Listing Ads. This enables changes made on your website to be reflected automatically in your ads. With the holiday season approaching, and businesses preparing to offer numerous deals to customers, …

Marin Software Partners With Facebook’s Atlas Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it …

Kenshoo Partners With Atlas For Search Marketing Reporting Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement …

AOL Extends Publicis Partnership Into Programmatic Video, Linear TV AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to …

Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick …

IAB Announces New Ad Tech Lab For R&D IAB Announces New Ad Tech Lab For R&D

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference …

Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for …

Bing Ads Gets Close Variants In Exact Match Bing Ads Gets Close Variants In Exact Match

Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now include minor grammatical variations like plurals, abbreviations, acronyms, spacing, and misspellings. Microsoft’s Matt …

Optimizing Google Shopping Campaigns For Christmas Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it. Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping …

Bing Ads Lets You Share Negative Keyword Lists Among Campaigns Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

Apple Is Really Proud of How ‘Huge’ the New iPhone Is Apple Is Really Proud of How ‘Huge’ the New iPhone Is

In 2010, Steve Jobs famously said that nobody wants to buy a huge phone. Well, in so many words. Here’s what he actually said, via Engadget: In response to a question at its press conference today about whether Apple could’ve …

Groupon Enhances Deal Builder Tool Groupon Enhances Deal Builder Tool

Earlier this year, Groupon launched Deal Builder, a self-serve platform for merchants to build their own deals. The company announced on Tuesday that it has added some new enhancements, and that the tool has passed the 25,000 deals milestone. “Deal …

Pinterest To Adjust Privacy Policy For Coming Ads Pinterest To Adjust Privacy Policy For Coming Ads

Pinterest said on Friday that it will make some updates to its privacy policy on October 19th in an effort to make its Promoted Pins more relevant to users. Promoted Pins are still in the testing phase, and aren’t available …