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What To Look For When You See Discrepancies In AdWords And Analytics What To Look For When You See Discrepancies In AdWords And Analytics

Google recorded a recent “Hangout on Air” with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Analytics accounts. Sinead and Kathleen explain what to look …

Twitter Reportedly About To Launch App-Install Ads Twitter Reportedly About To Launch App-Install Ads

Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications. This comes from Bloomberg …

More Details About Pinterest’s Upcoming Ads Revealed More Details About Pinterest’s Upcoming Ads Revealed

As you may know by now, Pinterest is gearing up to launch its Promoted Pins ad product after testing since last fall. Here’s what they looked like back then (it doesn’t look like they’ve changed much). They pretty much look …

Gamers May Actually Prefer Freemium, Shows Report Gamers May Actually Prefer Freemium, Shows Report

For the past few years a new pricing model has begun creeping into the games industry. Beginning on mobile devices, the so-called “freemium” model gives players a taste of a game for free while plastering the title with ads or …

How To Add, Edit Or Remove A Form Of Payment In AdWords (New Google Video Walks You Through The Process) How To Add, Edit Or Remove A Form Of Payment In AdWords (New Google Video Walks You Through The Process)

Google has been putting out helpful little AdWords “quick tip” videos lately, and has just released one showing how to add, edit or remove a form of payment. It also shows you how to change primary and backup forms of …

Report: Big Data A Priority Among Marketers, But Struggles Continue Report: Big Data A Priority Among Marketers, But Struggles Continue

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from …

AOL Launches Programmatic Ad Platform ‘One’ AOL Launches Programmatic Ad Platform ‘One’

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. …

Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top …

Facebook Adds New Capabilities To Lookalike Audiences Facebook Adds New Capabilities To Lookalike Audiences

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a …

Google Analytics Gets Video Campaigns Report For TrueView Ads Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Gmail Turns ‘Promotions’ Tab Into A Visual Shopping Experience Gmail Turns ‘Promotions’ Tab Into A Visual Shopping Experience

Google has introduced a new Gmail feature that lets users turn their “Promotions” tab into a more visual, almost Pinteresty shopping experience. This is one at least minor improvement to the current state of Gmail for email marketers. The introduction …

Pinterest Ads Are Coming In Q2 [Report] Pinterest Ads Are Coming In Q2 [Report]

Pinterest announced its forthcoming ads in September, and began testing the “Promoted Pins” the next month. Now, the Wall Street Journal is reporting that the ads will get a proper launch in the second quarter, which isn’t too far off. …

Report: Native Advertising Flourishing (Especially In Social) Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal …

Here’s How To Add Google’s Remarketing Tag To Your Site Here’s How To Add Google’s Remarketing Tag To Your Site

Google has been putting out “quick tip” videos for using its various ad products, including remarketing. This one doesn’t come with that label, but it might as well, though it’s really more of a how-to. It’s essentially a quick look …

Infographic Looks At Viewable Impressions’ Impact On Brand Lift Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just …

Facebook Stops Letting Pages Automatically Promote Posts Facebook Stops Letting Pages Automatically Promote Posts

A little over a year ago, Facebook added a feature to Pages to give admins the ability to automatically promote page posts, in order to help the Page get more likes. Now, it seems that Facebook is taking this feature …

Pinterest Ads Aren’t Going To Be Cheap Pinterest Ads Aren’t Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category …

Yelp To Businesses: Want More Customers? Try Our Ads. Yelp To Businesses: Want More Customers? Try Our Ads.

In a push to get more advertisers, Yelp put out a new blog post and video about why businesses should advertise on Yelp. Have you advertised on Yelp? Was the experience positive or negative? Are you considering giving it a …

IAB Gives Advertisers A Primer On In-Image Advertising IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up …

Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free …

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report] Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …