Quantcast
Yahoo Extends Native Stream Ads Into More Countries Yahoo Extends Native Stream Ads Into More Countries

Yahoo announced on Tuesday that it is extending its Stream Ads internationally with availability in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom. “Last year, we debuted Yahoo Stream Ads as a way to make content …

Facebook Extends Video Ads Into More Countries Facebook Extends Video Ads Into More Countries

Facebook announced that it is introducing its Premium Video Ads in Australia, Brazil, Canada, France, Germany, Japan, and the UK with a limited number of advertisers. These ads have been tested in the U.S. since December. The ads begin playing …

AdWords Gets New Call Conversion Features AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a …

McDonald’s Creepy Ass New Mascot Unveiled on Twitter McDonald’s Creepy Ass New Mascot Unveiled on Twitter

Despite the fresh, new, hipster look that Ronald McDonald unveiled last month–he’s still a creepy-ass clown. There’s really no getting around that. Has there every been a time when Ronald McDonald didn’t give off a probable-sex-dungeon vibe? Well, move over …

Facebook Reportedly Makes $500 Million Ad Deal Facebook Reportedly Makes $500 Million Ad Deal

Facebook has entered into a multi-year advertising partnership with Publicis Groupe, according to a report from AdAge. It’s said to be worth about $500 million. The report includes this quote from Laura Desmond, CEO of Starcom MediaVest Group which led …

Google Offers AdSense Experiments At Account Level Google Offers AdSense Experiments At Account Level

Google launched AdSense experiments last year as a way to offer publishers an easy A/B testing solution. Today, the company announced that you can now optimize your whole account with them, as they’re now available for account-level settings. “A/B testing …

Google Hires Fashion Marketer to Head Glass, Make It Cool Google Hires Fashion Marketer to Head Glass, Make It Cool

Everyone knows about Google Glass. That’s part one. Now, for part two–making people actually want to buy the wearable tech–Google has employed a former top-level marketing executive to head the Glass team. In a post to Google Glass’ Google+ page, …

Google Launches New ‘Magazine’ Ad Format For AdSense Google Launches New ‘Magazine’ Ad Format For AdSense

Google is launching a new AdSense ad format called Magazine ads. The idea is that they will appeal to sites with certain design sensibilities. “To optimize revenue, we normally recommend that you enable both text and display for your ad …

BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018 BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Infographic Looks At Email List Hygiene Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed …

Yahoo Launches New Native Ads Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for …

Pinterest Rolls Out Next Phase Of Promoted Pins Pinterest Rolls Out Next Phase Of Promoted Pins

Pinterest announced Monday that it is rolling out the next phase of its Promoted Pins ad product. The company began testing them last fall. Pinterest is currently working with a small group of brands including: ABC Family, Banana Republic, Expedia, …

Internet Giants Team Up To Fight Malicious Ads Internet Giants Team Up To Fight Malicious Ads

Google, Facebook, Twitter, and AOL have teamed up to launch TrustInAds.org to educate people about the dangers of ad scams. Here’s the official description: Founded by AOL, Facebook, Google and Twitter, TrustInAds.org comprises a group of Internet industry leaders that …

Google Has A New ‘Guide To Keywords’ Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …

Twitter Ads Get New Language Targeting Twitter Ads Get New Language Targeting

Twitter has been launching all kinds of ad features lately, including an app promotion suite, native ads on MoPub, the Website Card, the expansion of geo-targeting to more countries, and postal code targeting in the U.S. On Wednesday, the company …

Google: People Expect Search Ads To Be Locally Relevant Google: People Expect Search Ads To Be Locally Relevant

Google is sharing some new research on local search from Ipsos MediaCT and Purchased, which the search giant commissioned in order to get a better grasp on consumers’ local search behavior. The research looks at over 5,000 people, who completed …

Facebook Adds Video Metrics To Insights, Ad Reporting Facebook Adds Video Metrics To Insights, Ad Reporting

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

Here’s A 45-Minute Discussion About Facebook Mobile App Ads Here’s A 45-Minute Discussion About Facebook Mobile App Ads

Facebook has been releasing videos of presentations from sessions on various topics from its f8 conference last week. These aren’t all specifically about the products they announced. Some of them are simply practical advice for using Facebook’s products and getting …

Google Partners Can Now Get Video Ad Certification Google Partners Can Now Get Video Ad Certification

Google announced the addition of Video Advertising certification for Google Partners members. So far, it’s only available in the United States, but it will be expanded to other countries in time. The gist of this is that partners can be …

Google Redesigns Text Ads On Display Network Google Redesigns Text Ads On Display Network

Google is pushing out a new design for text ads on the Google Display Network. “Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from,” says AdSense Software Engineer Clyde …

StumbleUpon Gives Advertisers New Tools & Features StumbleUpon Gives Advertisers New Tools & Features

StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform. Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly throughout their campaigns. Also included are some improvements …