Advertising

AdWords Accounts With Multiple Campaign Types Get Improved Reporting

Google said it’s about to roll out three new features in AdWords that will help multi-channel advertisers manage their reporting and find insights that matter most more easily. These include the ability to find your account by campaign type, the ability to see more relevant columns more quickly, and the ability to apply column sets based on goals. “For advertisers …

Read More

YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an ad before our video plays – and even during our video plays if the video is long enough. It’s just …

Read More

AdWords Store Visits Metric Proving Helpful to Advertisers

Late last year, Google added store visit conversions to estimated total conversions in AdWords, aimed at letting advertisers in the U.S. get an idea of how many people are visiting their stores as a result of their ads. “If visits to your physical locations—like hotels, auto dealerships, restaurants, and retail stores—are important to your business, you can use conversion tracking …

Read More

You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

Read More

Here Are the Brands Using Instagram’s New Carousel Ads

Last month, Instagram announced a new ad unit called Carousel. It lets brands add multiple photos to a single post, which users can cycle through by swiping left. The Carousel ads also feature a link to a site of the business’ choice, making it easy for them to get users from Instagram to their official product pages. Now, Instagram is …

Read More

Report: Social Networks Surpassed 2 Billion Users For First Time Last Year

There’s a new report out from Strategy Analytics, which looks at the growth in usage and advertising spend across major social networks. One of the more interesting findings is that social network usage surpassed 2 billion users for the first time in 2014, with Facebook accounting for 68%. Ad spend across the various social networks grew by 41% globally reaching …

Read More

Twitter Ads, Coming Soon to Your Profile

One of Twitter’s main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. That’s why the company is reportedly torn on whether or not to implement autoplay videos in users’ timelines. That’s why you hear Twitter execs discussing “ratios” all the time (one sponsored tweet …

Read More

Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

Read More

Should Viewability Standard Just Be A Jumping Off Point?

As you know, the issue of ad viewability can be a contentious one among advertisers, agencies, and publishers, and we recently looked at this from various angles based on what such parties have been saying in the media. Some of that contention is related to the industry standard that calls for desktop display ads to be considered viewable if 50% …

Read More

Twitter Is Now Testing Autoplay Videos

We recently heard that Twitter was meeting with top ad execs about potentially running autoplay videos. The feature, according to a report from AdWeek, is at the “top of advertisers’ wish lists for Twitter”. It looks like Twitter is now dipping its toes into the autoplay water in a limited capacity. The company is reportedly testing the feature with a …

Read More

Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up inspiration as a recommendation engine on an ongoing basis,” a spokesperson for Pinterest tells WebProNews. “Home feed is the most …

Read More

Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a devastating blow almost two years ago and small cuts ever since. For those who refuse to pay-to-play, Facebook certainly feels …

Read More

Page 5 of 43« First...«34567»102030...Last »