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Yahoo Expands ‘Recommended’ Content Ads To Other Publishers Yahoo Expands ‘Recommended’ Content Ads To Other Publishers

Last year, Yahoo started showing native ads in the form of a “recommended” articles box to users on its own properties. Visitors see several articles in a row with one actual ad, which is marked as sponsored, but is otherwise …

Amazon Is Going After Google’s AdSense Amazon Is Going After Google’s AdSense

Amazon is looking to move further in on Google’s turf with an expanded ad network, which would aim to rival AdSense. This is something that consistently disappointed investors would relish. Amazon invests a lot of money on future growth, and …

Google Gives Marketers New Reason To Be Upset Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …

Google Talks Conversion Tracking In Hangout Google Talks Conversion Tracking In Hangout

Google just shared a new Hangout on Air about conversion tracking. Here’s what to expect: Join Mairead and the AdWords Team for the first of a two part series on improving your Return on Investment. This week, the team discuss …

Samsung Just Had to Turn the ALS Ice Bucket Challenge into an Ad Samsung Just Had to Turn the ALS Ice Bucket Challenge into an Ad

Like President Obama and his views on gay marriage or a pokemon, I can evolve. My initial feelings on the ALS Ice Bucket Challenge were cynical, to say the least. Just donate the damn money, you’re only doing this for …

Google Improves AdWords For Advertisers Accepting More Than One Currency Google Improves AdWords For Advertisers Accepting More Than One Currency

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all …

AdWords Team Talks Difference Between Topic And Interest Targeting AdWords Team Talks Difference Between Topic And Interest Targeting

Google regularly takes questions from social media and posts videos about various topics related to AdWords. A new one delves into the difference between topic and interest targeting. Google has a whole playlist of these Ask AdWords videos available here. …

Instagram Debuts Ad Analytics Suite for Brands Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram …

SoundCloud Is Slowly Rolling Out Ads SoundCloud Is Slowly Rolling Out Ads

If you expect your favorite ad-free services to remain ad-free, you’re probably living in a constant state of disappointment. Here, let’s add to it. SoundCloud, currently free and ad-free, is about to introduce ads. It’s part of a new content …

Microsoft Adds Custom Reports To PubCenter Microsoft Adds Custom Reports To PubCenter

Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics. Earlier this year, the company announced a complete overhaul to pubCenter, and they’re continuing …

AdWords Gets New Bulk Editing Features, Conversion Setting AdWords Gets New Bulk Editing Features, Conversion Setting

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting …

Google Launches App Promotion Ads For Search, YouTube Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’ Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. …

Google Gets Advertisers Ready For Shopping Campaign Upgrade Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping …

Facebook Lets Advertisers Get In Front Of The Same People More Frequently Facebook Lets Advertisers Get In Front Of The Same People More Frequently

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Google Announces Website Call Conversions Google Announces Website Call Conversions

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the …

AdWords Adds Close Variant Matching To All Exact And Phrase Keywords AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …

New Top Movers Report Added To Bing Ads New Top Movers Report Added To Bing Ads

Microsoft announced the launch of a new Top Movers report for Bing Ads to let advertisers figure out account clicks and spend variations, and find which campaigns or ad groups see the biggest changes. It can also help them understand …

Instagram Is Getting Serious About Ads Instagram Is Getting Serious About Ads

When Instagram announced that the salad days were over and ads – eh, sponsored posts – would soon be landing on the previously ad-free social network, you could hear the collective groans from heavy users but you couldn’t register any …

IAB: Global Mobile Ad Revenue Hit $19.3B In 2013 IAB: Global Mobile Ad Revenue Hit $19.3B In 2013

The IAB released new global figures for mobile advertising revenue, finding that revenue hit $19.3 billion in 2013, up 92% from $10.1 billion in 2012. Mobile display was up 123.4%, with mobile search, up 92.1% Search represented 48.9% of the …

Pinterest Gives More Businesses Access To DIY Promoted Pins Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more …