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Infographic Looks At Email List Hygiene Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed …

Yahoo Launches New Native Ads Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for …

Pinterest Rolls Out Next Phase Of Promoted Pins Pinterest Rolls Out Next Phase Of Promoted Pins

Pinterest announced Monday that it is rolling out the next phase of its Promoted Pins ad product. The company began testing them last fall. Pinterest is currently working with a small group of brands including: ABC Family, Banana Republic, Expedia, …

Internet Giants Team Up To Fight Malicious Ads Internet Giants Team Up To Fight Malicious Ads

Google, Facebook, Twitter, and AOL have teamed up to launch TrustInAds.org to educate people about the dangers of ad scams. Here’s the official description: Founded by AOL, Facebook, Google and Twitter, TrustInAds.org comprises a group of Internet industry leaders that …

Google Has A New ‘Guide To Keywords’ Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …

Twitter Ads Get New Language Targeting Twitter Ads Get New Language Targeting

Twitter has been launching all kinds of ad features lately, including an app promotion suite, native ads on MoPub, the Website Card, the expansion of geo-targeting to more countries, and postal code targeting in the U.S. On Wednesday, the company …

Google: People Expect Search Ads To Be Locally Relevant Google: People Expect Search Ads To Be Locally Relevant

Google is sharing some new research on local search from Ipsos MediaCT and Purchased, which the search giant commissioned in order to get a better grasp on consumers’ local search behavior. The research looks at over 5,000 people, who completed …

Facebook Adds Video Metrics To Insights, Ad Reporting Facebook Adds Video Metrics To Insights, Ad Reporting

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

Here’s A 45-Minute Discussion About Facebook Mobile App Ads Here’s A 45-Minute Discussion About Facebook Mobile App Ads

Facebook has been releasing videos of presentations from sessions on various topics from its f8 conference last week. These aren’t all specifically about the products they announced. Some of them are simply practical advice for using Facebook’s products and getting …

Google Partners Can Now Get Video Ad Certification Google Partners Can Now Get Video Ad Certification

Google announced the addition of Video Advertising certification for Google Partners members. So far, it’s only available in the United States, but it will be expanded to other countries in time. The gist of this is that partners can be …

Google Redesigns Text Ads On Display Network Google Redesigns Text Ads On Display Network

Google is pushing out a new design for text ads on the Google Display Network. “Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from,” says AdSense Software Engineer Clyde …

StumbleUpon Gives Advertisers New Tools & Features StumbleUpon Gives Advertisers New Tools & Features

StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform. Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly throughout their campaigns. Also included are some improvements …

Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S. Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Facebook Announces Audience Network Facebook Announces Audience Network

As expected, Facebook announced its Audience Network, it’s new mobile ad network. Product management director Deb Liu revealed it on stage at f8. CEO Mark Zuckerberg called it the first time Facebook is going to help you monetize in “a …

Subservient Chicken Is Back After 10 Years To Haunt Your Dreams Again Subservient Chicken Is Back After 10 Years To Haunt Your Dreams Again

Subservient Chicken is one of the strangest marketing campaigns to have ever existed. Back in 2004, Burger King introduced us all to a man in a chicken suit that would respond to commands typed into a web page. It was …

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report] Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three …

Facebook Audience Network: The Reported Name Of Facebook’s New Ad Network Facebook Audience Network: The Reported Name Of Facebook’s New Ad Network

Earlier this week, rumors came out that Facebook will be unveiling a mobile ad network at f8 on Wednesday. Mike Isaac at Re/code first reported that the company will pitch the ads to publishers and developers as “a way to …

LinkedIn Launches Partner Programs For Sponsored Updates, Content LinkedIn Launches Partner Programs For Sponsored Updates, Content

LinkedIn announced two new types of Certified Marketing Partners – Sponsored Updates Partners and Content Partners. These, the company says, will make it easier for brands and agencies to scale their content marketing efforts on LinkedIn’s platform. LinkedIn launched Sponsored …

Twitter Launches New Ad Unit To Drive Traffic To Websites Twitter Launches New Ad Unit To Drive Traffic To Websites

Twitter just announced a new ad unit called the Website card, which it says will increase your website traffic and conversions. The company describes it as “a new way for advertisers to easily surface website content within a Tweet and …

Reddit Frontpage Ads Get Location Targeting Reddit Frontpage Ads Get Location Targeting

Reddit announced on Wednesday that it has released location targeting on its frontpage, to make ads more personally relevant to users (which is obviously more helpful to advertisers as well). As the company says, this will be especially helpful for …

Report: Facebook Ad CTRs Up 20% Quarter-Over-Quarter Report: Facebook Ad CTRs Up 20% Quarter-Over-Quarter

Adobe released its Q1 Social Intelligence Report, which looks at social media data and trends around Facebook, Pinterest, Tumblr, and LinkedIn. It analyzes paid, earned, and owned social media over 260 billion Facebook ad impressions, 17 billion visits from referred …