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DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

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Twitter Gives Businesses Audience Insights

Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audience Insights, and lets you discover information about your followers and people who have engaged with your tweets organically. The offering also enables advertisers to identify new and relevant audiences to target for future campaigns. There’s a …

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eBay Promoted Listings: Only Pay For Clicks That Result In Sales

eBay announced the launch of new Promoted Listing ads, which enable advertisers to pay only for clicks that result in an item being purchased. The company says you can use the ads to boost item visibility, start a campaign at any time, and pay only when your item sells. It promises quick and easy setup, advertiser control, detailed reporting, and …

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Twitter Releases New Ads Globally

Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance. They enable advertisers to only pay for actions that are “aligned with” their marketing objectives. Until now, these have been in beta, but the company announced on Wednesday that they’re now available globally to all advertisers. The workflow …

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PLAs Come To YouTube With TrueView For Shopping

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create more “how to” videos. These are exactly the type of videos Google created TrueView for Shopping ads for – those …

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Pinterest Gives Businesses a Way to Get in Front of More People

When it comes to advertising, Pinterest says it’s about “mapping your business goals to the steps Pinners take to plan their futures.” With that in mind, Pinterest is now offering some new types of ad solutions to “give businesses a unique way to get in front of more people” on a path to purchasing. These new advertising options were rumored …

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Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only ads, ads in mobile apps, etc. With full label support, advertisers can now create, edit, or delete labels using the …

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Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

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Facebook Adds Carousel Format To Mobile App Ads

Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. “Since its introduction last year, the carousel format has been successful for advertisers, driving 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than single-image link ads,” a Facebook …

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Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

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Groupon Offers $25,000 Stand-In For Sons On Mother’s Day

Oh, that Groupon. The company just announced that for $25,000, it will send one of its employees to your mother’s house in your place on Mother’s Day. “We recognize that it’s difficult for everyone to make it home for Mother’s Day,” a spokesperson for the company tells us in an email. “As a result, we’re offering the ultimate Mother’s Day …

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Facebook Improves Audience Network Ads

Facebook is sharing some numbers on the performance of Audience Network, the mobile ad network it launched last year, which lets developers show Facebook ads within their apps and advertisers reach people beyond the confines of Facebook itself. The company also introduced some new native ad templates for the network, as well as new native ad management tools and horizontal …

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