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Pinterest Gives More Businesses Access To DIY Promoted Pins Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Twitter Releases Promoted Video In Beta Twitter Releases Promoted Video In Beta

Twitter announced the beta test of a new Promoted Video offering for advertisers after testing Video Cards earlier this year. The tests, the company says, have shown that tweets containing native Twitter video generate more engagement and video views. Twitter …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Shows ‘Listen Now’ Ads For Music Searches Google Shows ‘Listen Now’ Ads For Music Searches

Google is now displaying “Listen Now” ads in the Knowledge Graph section of search results pages for some music queries. From there, it offers options from advertisers like Rhapsody, Spotify, and of course, Google Play itself. It includes the price …

Twitter Gives Advertisers Objective-Based Campaigns, Pricing Twitter Gives Advertisers Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. …

Kevin Spacey To Tell The Advertising Industry What’s Up Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way …

Google Acquires Directr For YouTube Ads Google Acquires Directr For YouTube Ads

Google announced that it has acquired Directr, which will join its YouTube ads team. The company revealed the acquisition on its YouTube Creators Google+ account, after Directr announced it on its own site. The acquisition even got its own video: …

Google Adds Features To Web Designer Google Adds Features To Web Designer

Google gave an update on what’s been going on with Google Web Designer, which includes some interesting stats and some new features. During the first half of the year, Google says, DoubleClick Rich Media ad impressions from HTML5 grew 140% …

ComScore Buys MdotLabs To Battle Non-Human Traffic ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and …

Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report] Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report]

Apparently Instagram is an absolute beast for brands when it comes to post engagement. Shareablee released some stats comparing Facebook and Instagram during the second quarter for brands in the U.S., indicating that Instagram is seeing three times the engagement …

The New Bing Ads Web Interface Has Launched The New Bing Ads Web Interface Has Launched

Last week, Microsoft announced its new redesign of the Bing Ads web interface. It’s now launched, and will roll out to advertisers over the next few weeks. With the new version, Microsoft touts easier access to frequently used tools and …

This Infographic Is Your Guide To Social Media Ad Formatting This Infographic Is Your Guide To Social Media Ad Formatting

Flightpath has an interesting new infographic out presented as the “Social Media Ads Cheat Sheet”. It provides something of a guide for the formatting of social media ads across Facebook, Twitter, Google+, LinkedIn, and Instagram. “We decided to make the …

Google Adds Ratings To Product Listing Ads Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and …

Siri Thinks Microsoft’s Phone Is Pretty Smart (In This Microsoft Ad) Siri Thinks Microsoft’s Phone Is Pretty Smart (In This Microsoft Ad)

Typically, Microsoft attacks Google in its ad campaigns (Scroogled, anyone?), especially when it comes to stuff like this, but now, the company has set its sights on Apple. The latest Microsoft ad pits Microsoft’s virtual assistant Cortana (via the Lumia …

Google Launches Dynamic Sitelinks For AdWords (With Free Clicks) Google Launches Dynamic Sitelinks For AdWords (With Free Clicks)

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the …

LinkedIn Launches Direct Sponsored Content LinkedIn Launches Direct Sponsored Content

LinkedIn announced the launch of a new expansion of its Sponsored Updates product called Direct Sponsored Content. It lets brands personalize and test content in LinkedIn’s newsfeed without the posts having to appear on their Company Page. In other words, …

Google Maps Lists New Ads In Results Google Maps Lists New Ads In Results

Google is adding AdWords ads to search results that are listed within Google Maps. They recently added a list view for regular local search results, and are now complementing these results with paid ones. Google explains in a Google+ post: …

Amazon Reportedly Has A Self-Serve Ad Tool Amazon Reportedly Has A Self-Serve Ad Tool

Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis. AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on …

Facebook Gives Mobile App Ads Device Level Targeting Facebook Gives Mobile App Ads Device Level Targeting

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically …

AOL Offers Up Ad Inventory Programmatically In UK AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can …