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Kevin Spacey To Tell The Advertising Industry What’s Up Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way …

Google Acquires Directr For YouTube Ads Google Acquires Directr For YouTube Ads

Google announced that it has acquired Directr, which will join its YouTube ads team. The company revealed the acquisition on its YouTube Creators Google+ account, after Directr announced it on its own site. The acquisition even got its own video: …

Google Adds Features To Web Designer Google Adds Features To Web Designer

Google gave an update on what’s been going on with Google Web Designer, which includes some interesting stats and some new features. During the first half of the year, Google says, DoubleClick Rich Media ad impressions from HTML5 grew 140% …

ComScore Buys MdotLabs To Battle Non-Human Traffic ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and …

Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report] Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report]

Apparently Instagram is an absolute beast for brands when it comes to post engagement. Shareablee released some stats comparing Facebook and Instagram during the second quarter for brands in the U.S., indicating that Instagram is seeing three times the engagement …

The New Bing Ads Web Interface Has Launched The New Bing Ads Web Interface Has Launched

Last week, Microsoft announced its new redesign of the Bing Ads web interface. It’s now launched, and will roll out to advertisers over the next few weeks. With the new version, Microsoft touts easier access to frequently used tools and …

This Infographic Is Your Guide To Social Media Ad Formatting This Infographic Is Your Guide To Social Media Ad Formatting

Flightpath has an interesting new infographic out presented as the “Social Media Ads Cheat Sheet”. It provides something of a guide for the formatting of social media ads across Facebook, Twitter, Google+, LinkedIn, and Instagram. “We decided to make the …

Google Adds Ratings To Product Listing Ads Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and …

Siri Thinks Microsoft’s Phone Is Pretty Smart (In This Microsoft Ad) Siri Thinks Microsoft’s Phone Is Pretty Smart (In This Microsoft Ad)

Typically, Microsoft attacks Google in its ad campaigns (Scroogled, anyone?), especially when it comes to stuff like this, but now, the company has set its sights on Apple. The latest Microsoft ad pits Microsoft’s virtual assistant Cortana (via the Lumia …

Google Launches Dynamic Sitelinks For AdWords (With Free Clicks) Google Launches Dynamic Sitelinks For AdWords (With Free Clicks)

Google announced the launch of new dynamic sitelinks for AdWords ads aimed at presenting users with more relevant links to your website from your search ads. The links are automatically generated, and appear below your ad text. Relevancy of the …

LinkedIn Launches Direct Sponsored Content LinkedIn Launches Direct Sponsored Content

LinkedIn announced the launch of a new expansion of its Sponsored Updates product called Direct Sponsored Content. It lets brands personalize and test content in LinkedIn’s newsfeed without the posts having to appear on their Company Page. In other words, …

Google Maps Lists New Ads In Results Google Maps Lists New Ads In Results

Google is adding AdWords ads to search results that are listed within Google Maps. They recently added a list view for regular local search results, and are now complementing these results with paid ones. Google explains in a Google+ post: …

Amazon Reportedly Has A Self-Serve Ad Tool Amazon Reportedly Has A Self-Serve Ad Tool

Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis. AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on …

Facebook Gives Mobile App Ads Device Level Targeting Facebook Gives Mobile App Ads Device Level Targeting

Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically …

AOL Offers Up Ad Inventory Programmatically In UK AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can …

Microsoft Adds Online Insertion Orders To Bing Ads Microsoft Adds Online Insertion Orders To Bing Ads

Microsoft announced that Bing Ads users can now create and manage insertion orders online through Bing Ads or the Bing Ads API. Included is a new workflow aimed at simplifying the billing process, and making it less time-consuming. Users can …

Infographic Dives Into How People Use Email Infographic Dives Into How People Use Email

My.com recently put out this infographic as an “open letter to email,” which provides a plethora of interesting stats about how and when people use email. Marketers, take note. “In addition to getting feedback from myMail customers, we are always …

Report: Paid Search Saw Record CTR In Q2 Report: Paid Search Saw Record CTR In Q2

Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth. According to the firm, social advertising volumes …

Adobe Looks At Google’s Search Ad Business Ahead Of Earnings Report Adobe Looks At Google’s Search Ad Business Ahead Of Earnings Report

Adobe is sharing some data on Google’s ad business, including CPC and CTR stats, as well as growth trends for mobile across paid search, advertiser ROI and market share for Product Listing Ads (PLAs). The analysis is derived from 200 …

Airbnb Goes Balls to the Wall with New Logo Airbnb Goes Balls to the Wall with New Logo

I kind of feel bad for Airbnb. In a lengthy blog post, you can read about the company’s major redesign. This is a site-wide redesign that touches both web and mobile. Airbnb says that this is all about belonging. I …

Report: Microsoft To Overtake Yahoo In Online Ads This Year Report: Microsoft To Overtake Yahoo In Online Ads This Year

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our …