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Google Launches AdWords Editor 10.6 Google Launches AdWords Editor 10.6

Google announced the launch of the latest update to AdWords Editor Tuesday night: version 10.6. One addition to the offering is the ability to manage Mobile App Installs campaigns. It also lets you create app install ads. More from the …

Google Introduces AdSense For Shopping Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks …

Yahoo Launches ‘Yahoo Recommends’ For Publishers Yahoo Launches ‘Yahoo Recommends’ For Publishers

Last month, a Yahoo “recommended” content box was spotted on various publisher sites, such as VOX Media’s SB Nation and CBS Interactive’s GameSpot and TV Guide. On Monday, the company officially announced the launch of the offering. It’s called “Yahoo …

Bing Ads Follow Google’s Lead On Close Variants Bing Ads Follow Google’s Lead On Close Variants

Microsoft announced that Bing Ads is now including close variants in broad match. The move follows an announcement by Google that it was adding close variant matching to all exact and phrase keywords. Some advertisers were less than thrilled with …

Twitter Launches Self-Serve Ads In 11 New Countries Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads …

Google Launches Callout Extensions For AdWords Google Launches Callout Extensions For AdWords

Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You can use the extensions to draw attention to important details about products or highlight …

Google Talks Invalid Clicks In New AdWords Video Google Talks Invalid Clicks In New AdWords Video

Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new one talking about invalid clicks. The specific question being addressed is: How can …

Report: SMB Local Media Spending To Surpass $50B Next Year Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …

DoubleClick Search Commerce Suite Gets New Reporting Tools DoubleClick Search Commerce Suite Gets New Reporting Tools

Google announced the launch of several new tools for DoubleClick Search Commerce Suite: Adaptive Shopping Campaigns, bid optimization for Shopping Campaigns, and Purchase detail reports. Adaptive Shopping campaigns let you dynamically create and optimize your Shopping Campaign structure based on …

Facebook Launches New Event Ad Options Facebook Launches New Event Ad Options

Facebook announced the launch of new advertiser tools for promoting events and giving them more visibility. For one, Pages will soon be able to create ads for desktop and mobile News Feed to boost awareness for events. In the past, …

Hyperlapse Marketing Is Obviously Already Happening Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create …

Google Announces DoubleClick Planning Google Announces DoubleClick Planning

Google just introduced DoubleClick Planning, a new way for clients to plan and buy cross-channel advertising. Features include two-way sync between planning and campaign execution, an “efficient” request for proposal process, and IO management/billing actualization. “Marketers can only make better …

Apple Launches New Ad Formats For iOS Apple Launches New Ad Formats For iOS

Apple announced a couple of new ad formats for its iAd platform: pre-roll video and full-screen interstitial banner ads. The company said in a developer announcement, “Now you can deliver highly engaging ads from leading brands,” adding that the formats …

Facebook Lets Advertisers Target Based On Network Connection Facebook Lets Advertisers Target Based On Network Connection

Facebook announced that it is giving advertisers a new feature that allows them to target people based on the network connection they most often use when accessing Facebook. Options are: 2G, 3G, or 4G. The idea is that this will …

Report: Facebook To Take On DoubleClick With Atlas Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft …

Twitter Opens Ads To Twelve More Markets Twitter Opens Ads To Twelve More Markets

Twitter announced that it’s expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal. “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle …

Yahoo Expands ‘Recommended’ Content Ads To Other Publishers Yahoo Expands ‘Recommended’ Content Ads To Other Publishers

Last year, Yahoo started showing native ads in the form of a “recommended” articles box to users on its own properties. Visitors see several articles in a row with one actual ad, which is marked as sponsored, but is otherwise …

Amazon Is Going After Google’s AdSense Amazon Is Going After Google’s AdSense

Amazon is looking to move further in on Google’s turf with an expanded ad network, which would aim to rival AdSense. This is something that consistently disappointed investors would relish. Amazon invests a lot of money on future growth, and …

Google Gives Marketers New Reason To Be Upset Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …

Google Talks Conversion Tracking In Hangout Google Talks Conversion Tracking In Hangout

Google just shared a new Hangout on Air about conversion tracking. Here’s what to expect: Join Mairead and the AdWords Team for the first of a two part series on improving your Return on Investment. This week, the team discuss …

Samsung Just Had to Turn the ALS Ice Bucket Challenge into an Ad Samsung Just Had to Turn the ALS Ice Bucket Challenge into an Ad

Like President Obama and his views on gay marriage or a pokemon, I can evolve. My initial feelings on the ALS Ice Bucket Challenge were cynical, to say the least. Just donate the damn money, you’re only doing this for …