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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Google Display Network Ads Expand To Google Play Music

Google Display Network Ads Expand To Google Play Music

Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertisers using the Google Display Network. The service itself basically just lets you listen to curated playlists. It’s radio. We’re not talking on-demand songs like Spotify. More on the consumer service …

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Facebook App Ads Get 2 New Formats

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook announced some updates to its Ads Manager and Power Editor tools in what make up the first major changes to both since they launched. The company says they’ll make it easier for advertisers to buy, optimize, and manage their ad campaigns on Facebook. “We’ve been working closely with marketers and agencies of all sizes to understand what they need …

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These Marketing Tools Are Tapping Into The New Pinterest Ads API

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest told us. “The initial MPD program is made up of a limited, carefully selected group of developer partners …

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Google Adds Cross-Device Measurement To DoubleClick

Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in to Google. Google wants advertisers to capture “leaked” conversions from their campaigns, which include when some “micro moments” take place …

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Twitter Announces Autoplay Video, Defines What Constitutes a ‘Play’

Twitter Announces Autoplay Video, Defines What Constitutes a ‘Play’

Twitter is taking the plunge already taken by fellow social networks Facebook and Instagram. Starting today, autoplay videos are coming to Twitter. This has been a long time coming for Twitter, which has been debating the merits of autoplay for a while now. Of course, offering autoplay video is a great selling point for potential advertisers – but many users …

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Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll have interest. Advertisers can use the option to find new audiences that will likely have interest in the category their …

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Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer …

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Google Manager Accounts And Cross-Account Campaign Management

Google announced that it is adding cross-account campaign management, new reporting tools, and improved account navigation for AdWords My Client Center (MCC), a name which Google is actually dropping in favor of Manager Accounts. There’s a new Campaigns view in the manager account dashboard aimed at helping advertisers create reports and making changes to campaigns across multiple accounts more quickly. …

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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really long time.” It’s not exactly opening up Promoted Posts to the masses just yet. It’s starting by experimenting with promoting …

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