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Twitter Adds Mobile Targeting Options Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, …

IAB Gives Guidance On Ad Viewability IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply …

Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn

I don’t say this often, but this is one movie marketing promotion that you might want to consider. Liam Neeson – rather his Taken character Bryan Mills – would like to endorse your particular set of skills. On LinkedIn. In …

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers …

LinkedIn Reveals Top-Performing Sponsored Updates Of 2014 LinkedIn Reveals Top-Performing Sponsored Updates Of 2014

‘Tis the season for annual lists of the best of 2014. One that digital marketers might find particularly interesting is the Top 10 LinkedIn Sponsored Updates of the year. LinkedIn's Top Sponsored Updates of 2014 from LinkedIn Marketing Solutions The …

YouTube Names The Top Ads Of 2014 YouTube Names The Top Ads Of 2014

It’s that time of year. Everybody’s putting out their best of 2014 lists. This time it’s YouTube with the top ads of the year. These are ads that debuted on YouTube. They evaluated them based on things like watch time, …

Twitter Launches Tailored Audiences From Mobile Apps Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. …

Yahoo Adds App Install Ads To Gemini Yahoo Adds App Install Ads To Gemini

Yahoo announced that app install ads are now available through Gemini, the ad marketplace the company launched earlier this year. Advertisers in the United States with managed accounts can use Gemini to promote apps across the Yahoo network with the …

FTC Doesn’t Like When You Ask Employees To Tweet Promotional Content Without Disclosure FTC Doesn’t Like When You Ask Employees To Tweet Promotional Content Without Disclosure

Ad agencies may want to steer clear of asking employees to post positive messages about clients without disclosing their affiliation with campaigns. The Federal Trade Commission may not take too kindly to it. Last week, Sony Computer Entertainment America reached …

Twitter Gives Advertisers Answers Twitter Gives Advertisers Answers

In June, Twitter launched Mobile App Promotion. A bit later, its Crashlytics branch launched Answers, which it described as “mobile analytics you don’t need to analyze”. Later still, Twitter launched its Fabric platform, which includes Answers. In the meantime, Twitter …

Bing Ads Campaign Planner Gets An Update Bing Ads Campaign Planner Gets An Update

Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has new features for vertical and product trends, keyword research and competitive insights. “Campaign Planner’s search …

Report: FTC Is Concerned About Google’s DoubleClick Report: FTC Is Concerned About Google’s DoubleClick

Google purchased DoubleClick back in 2007. While it was enough to draw heavy scrutiny from the Federal Trade Commission, the FTC ultimately gave the deal a greenlight as it couldn’t find any grounds to prevent it from going through. That …

Facebook Launches Mobile App Ad Improvements Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app …

Ace Metrix Ranks Top 10 Holiday Ads Ace Metrix Ranks Top 10 Holiday Ads

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, …

Twitter Tests Card-Linked ‘Offers’ With A Few Brands Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit …

Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report] Big Facebook Spenders Get Special Ad Tool ‘Grapevine’ [Report]

Facebook reportedly has a marketing program called Grapevine, which it shares with some of its highest-paying advertisers, that gives those advertisers access to unprecedented user data on an anonymous basis. This is according to AdWeek, which cites anonymous sources, and …

GoDaddy Announces ‘Unpredictable’ Super Bowl Ad GoDaddy Announces ‘Unpredictable’ Super Bowl Ad

GoDaddy, a company known almost as much for its Super Bowl ads as its actual services, announced that it will be appearing in a spot during the Super Bowl yet again in 2015. While typically, the company runs multiple ads …

Apple Opens iAd Access To Ad Tech Companies Apple Opens iAd Access To Ad Tech Companies

Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partners include MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic, and …

AdWords Keyword Planner Adds Conversion Estimates AdWords Keyword Planner Adds Conversion Estimates

Google announced the addition of conversion estimates in the AdWords Keyword Planner. The tool is now showing advertisers how varying bids may influence their campaigns’ performance differently for desktop and mobile devices. You can enter your conversion rates and values …

Google Releases New Shopping Campaign Features Google Releases New Shopping Campaign Features

Google announced the launch of some new features for its Shopping Campaigns. These include an auction insights report, a revamped search impression share, device/time segmentation, bid simulator columns, and a flattened view of product groups. The auction insights report lets …

Google Expands Merchant Promotions Google Expands Merchant Promotions

Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this …