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SoundCloud Is Slowly Rolling Out Ads SoundCloud Is Slowly Rolling Out Ads

If you expect your favorite ad-free services to remain ad-free, you’re probably living in a constant state of disappointment. Here, let’s add to it. SoundCloud, currently free and ad-free, is about to introduce ads. It’s part of a new content …

Microsoft Adds Custom Reports To PubCenter Microsoft Adds Custom Reports To PubCenter

Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics. Earlier this year, the company announced a complete overhaul to pubCenter, and they’re continuing …

AdWords Gets New Bulk Editing Features, Conversion Setting AdWords Gets New Bulk Editing Features, Conversion Setting

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting …

Google Launches App Promotion Ads For Search, YouTube Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’ Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. …

Google Gets Advertisers Ready For Shopping Campaign Upgrade Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping …

Facebook Lets Advertisers Get In Front Of The Same People More Frequently Facebook Lets Advertisers Get In Front Of The Same People More Frequently

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Google Announces Website Call Conversions Google Announces Website Call Conversions

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the …

AdWords Adds Close Variant Matching To All Exact And Phrase Keywords AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …

New Top Movers Report Added To Bing Ads New Top Movers Report Added To Bing Ads

Microsoft announced the launch of a new Top Movers report for Bing Ads to let advertisers figure out account clicks and spend variations, and find which campaigns or ad groups see the biggest changes. It can also help them understand …

Instagram Is Getting Serious About Ads Instagram Is Getting Serious About Ads

When Instagram announced that the salad days were over and ads – eh, sponsored posts – would soon be landing on the previously ad-free social network, you could hear the collective groans from heavy users but you couldn’t register any …

IAB: Global Mobile Ad Revenue Hit $19.3B In 2013 IAB: Global Mobile Ad Revenue Hit $19.3B In 2013

The IAB released new global figures for mobile advertising revenue, finding that revenue hit $19.3 billion in 2013, up 92% from $10.1 billion in 2012. Mobile display was up 123.4%, with mobile search, up 92.1% Search represented 48.9% of the …

Pinterest Gives More Businesses Access To DIY Promoted Pins Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Twitter Releases Promoted Video In Beta Twitter Releases Promoted Video In Beta

Twitter announced the beta test of a new Promoted Video offering for advertisers after testing Video Cards earlier this year. The tests, the company says, have shown that tweets containing native Twitter video generate more engagement and video views. Twitter …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Shows ‘Listen Now’ Ads For Music Searches Google Shows ‘Listen Now’ Ads For Music Searches

Google is now displaying “Listen Now” ads in the Knowledge Graph section of search results pages for some music queries. From there, it offers options from advertisers like Rhapsody, Spotify, and of course, Google Play itself. It includes the price …

Twitter Gives Advertisers Objective-Based Campaigns, Pricing Twitter Gives Advertisers Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. …

Kevin Spacey To Tell The Advertising Industry What’s Up Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way …

Google Acquires Directr For YouTube Ads Google Acquires Directr For YouTube Ads

Google announced that it has acquired Directr, which will join its YouTube ads team. The company revealed the acquisition on its YouTube Creators Google+ account, after Directr announced it on its own site. The acquisition even got its own video: …

Google Adds Features To Web Designer Google Adds Features To Web Designer

Google gave an update on what’s been going on with Google Web Designer, which includes some interesting stats and some new features. During the first half of the year, Google says, DoubleClick Rich Media ad impressions from HTML5 grew 140% …