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Twitter’s Latest Acquisition Could Help Advertisers Twitter’s Latest Acquisition Could Help Advertisers

Twitter announced that it has reached an agreement to acquire Bangalore-based ZipDial in an effort to make Twitter more accessible around the world. The company says the deal “significantly” increases its investment in India where Twitter is already seeing great …

Promoted Pins Are Really Good At Getting Clicks Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of …

How Social Media Makes Email Marketing More Effective How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate …

Email Subject Lines: Tips From The Pros Email Subject Lines: Tips From The Pros

Email open rates have been on the rise, and the most important factor in getting opens is using effective subject lines. The importance of crafting a good subject line really can’t be overstated. Just think about your own email habits. …

Another Publisher Goes After Google For Unpaid AdSense Earnings Another Publisher Goes After Google For Unpaid AdSense Earnings

There’s been a lot of this going around lately. Publishers are getting banned from Google AdSense after Google tells them they’re in violation of their rules. This happens after the publisher accrues a sizable amount of earnings and readies for …

What Not To Do In Mobile Email Marketing What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in …

What Does It Take To Improve Email Open Rates? What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites …

Facebook Now Bigger Than YouTube For Brand Videos (On Facebook) Facebook Now Bigger Than YouTube For Brand Videos (On Facebook)

Native Facebook has become bigger than sharing YouTube videos on Facebook as far as brands are concerned. Take a moment and let that sink in, because this time last year, that was pretty much unthinkable. Brands posted 20,000 more Facebook …

CES: Google Is Making Video Ad Reporting Better CES: Google Is Making Video Ad Reporting Better

At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. …

TapSense Announces Ad Platform For Apple Watch TapSense Announces Ad Platform For Apple Watch

Mobile ad exchange TapSense announced the launch of what it says is the industry’s first programmatic ad platform for the Apple Watch, even before the device itself is released. The platform utilizes hyper-local targeting, Apple Pay, and some ad formats …

Yahoo To Announce New Ad Platform For Flurry [Report] Yahoo To Announce New Ad Platform For Flurry [Report]

Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past …

Twitter Runs Promoted Accounts In ‘Following’ List Twitter Runs Promoted Accounts In ‘Following’ List

Twitter is promoting accounts in people’s “following” lists, regardless of whether or not the person actually follows that account. This is starting to draw some attention and criticism, as some find it to be misleading. MasterCard appears to be the …

Promoted Pins About To Open Up To All Partners Promoted Pins About To Open Up To All Partners

2014 has been a year of testing for Pinterest when it comes to Promoted Pins, which are sure to be the company’s big revenue generator. They first began testing the ad format in the fall of 2013, but officially launched …

Netflix Plugs BoJack Horseman Christmas Special Netflix Plugs BoJack Horseman Christmas Special

Now is the time of year when many of us are taking in as many holiday specials of our favorite television shows as possible until the big day gets here. Then it’s on to figuring out how we’re going to …

Google Adds Store Visit Conversions To Estimated Total Conversions Google Adds Store Visit Conversions To Estimated Total Conversions

Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year. Estimated Total Conversions is designed to show advertisers the conversions they see …

Internet Ad Revenues Had A Record Quarter Internet Ad Revenues Had A Record Quarter

The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. According to their findings, U.S. revenues hit $12.4 billion, making it the the highest quarter on record. Earlier this …

Twitter Adds Mobile Targeting Options Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, …

IAB Gives Guidance On Ad Viewability IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply …

Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn

I don’t say this often, but this is one movie marketing promotion that you might want to consider. Liam Neeson – rather his Taken character Bryan Mills – would like to endorse your particular set of skills. On LinkedIn. In …

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers …

LinkedIn Reveals Top-Performing Sponsored Updates Of 2014 LinkedIn Reveals Top-Performing Sponsored Updates Of 2014

‘Tis the season for annual lists of the best of 2014. One that digital marketers might find particularly interesting is the Top 10 LinkedIn Sponsored Updates of the year. LinkedIn's Top Sponsored Updates of 2014 from LinkedIn Marketing Solutions The …