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DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It’s called comScore vCE in DoubleClick. It also announced updates to its Active View viewability solution. comScore vCE in DoubleClick is described as an independent, tagless audience delivery measurement service for integrating directly in to an ad server to …

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Marketing Tools Get Instagram Ads API Integration

Marketing Tools Get Instagram Ads API Integration

In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to businesses of all sizes. It said it would open API access to a select group of Facebook Marketing Partners and agencies first, and would expand it globally throughout the year. …

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Google Adds Bulk Uploads To Shopping Campaigns

Google Adds Bulk Uploads To Shopping Campaigns

Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action. “Since the introduction of Shopping campaigns, we’ve been working hard to introduce new features enabling you to scale your campaigns in an easy-to-use way,” Google said in …

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Google Play Search Ads Now Available To All

Google Play Search Ads Now Available To All

Earlier this year, Google announced that it was expanding paid search advertising to the Google Play store. Given that people frequently go there to search for apps, this seemed like an obvious place for search ads, and it’s still surprising it’s taken Google this long to offer them to app makers. Better late than never though. Google has been testing …

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Microsoft Says Windows 10 Will Help Your Holiday Bing Ad Campaigns

Microsoft Says Windows 10 Will Help Your Holiday Bing Ad Campaigns

As you may know, Microsoft launched Windows 10 this week. It has Bing built into it, and the company expects a billion to be on Windows 10 by 2018. It also expects to see Bing query volume gains from 10 to 15 percent as early as September. It expects this to grow both from new users who have upgraded to …

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Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora is heralding the full rollout of its Sponsored Listening feature, which has been in beta since last fall. With Sponsored Listening, Pandora offers listeners a deal: You can have an ad-free hour of music, uninterrupted, if you just pay special attention to one ad first. “In exchange for at least 15 seconds of active brand attention, listeners are rewarded …

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Instagram’s New Focus on Search Should Excite Marketers

Instagram’s New Focus on Search Should Excite Marketers

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and …

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Twitter Lets Advertisers Target Around Big Events

Twitter Lets Advertisers Target Around Big Events

For years, Twitter has shined during big events – whether they be scheduled events like The Oscars, Super Bowl, or Grammys, or breaking news. Twitter’s fine for the mundane day-to-day, but when something big is happening, more people flock to Twitter to see what everyone (friends and the famous) are saying. It makes sense then, that Twitter would allow marketers …

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Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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YouTube Launches 360 Degree Video Ads

YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Facebook Shows You How To Make Better Video Ads

Facebook Shows You How To Make Better Video Ads

Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them. “Each month, this spotlight will showcase top video ad creative, highlighting the best video ads across nine verticals: Automotive, Consumer Goods, Entertainment, Financial Services, Gaming, Restaurants, Retail/eCommerce, Technology/Telecom/Durables and …

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Bing Launches Native Ads On MSN For Search Marketers

Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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