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Bing Ads Gets Accounts & Billing Improvements

Bing Ads Gets Accounts & Billing Improvements

Microsoft announced that it’s making some changes to accounts and billing for Bing Ads. It’s all in direct response to advertiser feedback. “From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help you do more, work less,” says Bing’s Vaishali De. “Whether you’re already using Bing Ads Accounts and Billing, or you’re …

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Kim Kardashian Posted a Misleading Drug Ad on Instagram and Ran Afoul of the FDA

Kim Kardashian Posted a Misleading Drug Ad on Instagram and Ran Afoul of the FDA

Kim Kardashian has 42.6 million Instagram followers and nearly 26 million Facebook likes. So when she promotes a product, it’s a pretty big deal. Paid social media promotion is everywhere, as companies look to provide their products a lucrative endorsement from the rich and famous. Kim Kardashian is far from the only celebrity who rents out space on their social …

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Amazon Is Ending Availability of Product Ads

Amazon Is Ending Availability of Product Ads

Amazon is discontinuing its Product Ads, which comes as something of a surprise given their popularity and the rise of similar ads on other platforms. The offering will be shut down on October 31. The company told advertisers in an email (via Marketing Land), “While your ads will no longer be visible on Amazon as of that date, you may …

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Facebook Dynamic Product Ads Get Some Big Improvements

Facebook Dynamic Product Ads Get Some Big Improvements

In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps monetize through Facebook’s advertisers. That’s not the only thing new for the ads. The company also announced cross-selling functionality and …

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Facebook Audience Network Gets New Ad Formats

Facebook Audience Network Gets New Ad Formats

Facebook announced some new ad types and formats for Audience Network, the mobile ad network it launched in October, which lets mobile apps monetize through Facebook’s advertisers. “Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook’s 2M advertisers,” a Facebook spokesperson told us in an email. Audience Network …

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Infographic Looks At The Science Of Native Ads

Infographic Looks At The Science Of Native Ads

Native advertising is big business, and it’s only going to grow. By billions and billions. A recent study from BI Intelligence projects spending on native ads to reach $7.9 billion this year and grow to $21 billion in 2018. In late 2013, the Interactive Advertising Bureau released its “Native Advertising Playbook,” aimed at serving as a “consistent framework” for for …

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Google Shares 5 Mobile Ad Best Practices

Google Shares 5 Mobile Ad Best Practices

On its AdWords YouTube channel, Google just uploaded five “best practices” videos related to mobile advertising. The first is about connecting with mobile users. The company says, “Mobile advertising is crucial to connecting with people during their micro-moments that often happen on their mobile devices.” The second gets into two considerations for setting mobile bids and bidding to the full …

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Facebook Gets Retailers Prepared For The Holidays

Facebook Gets Retailers Prepared For The Holidays

Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it’s August, but according to the company, that means it’s time to start doing some serious planning. The company laid out eight tips for holiday advertising prep. In a nutshell, these include: refresh your audience profile; identify your key audience segments; add the Facebook pixel and …

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AdWords App Adds Billing, Column, Performance Table Updates

AdWords App Adds Billing, Column, Performance Table Updates

This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get real-time alerts and notifications, act on suggestions to improve campaigns, and call a Google expert when needed. On Thursday, Google …

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Twitter Has New Ways To Buy Mobile App Install Campaigns

Twitter Has New Ways To Buy Mobile App Install Campaigns

Twitter announced that it’s going to start letting marketers pay for mobile app install campaigns in two new ways: optimized action bidding and cost per install bidding. These will be in addition to the existing coster per app click model. The company says this is in line with other moves it has made to help advertisers only pay based on …

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Google Announces Report Editor For AdWords

Google Announces Report Editor For AdWords

Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they like. There are drag and drop actions that let you sort, filter, and “pivot” data to help you focus on …

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Google Makes It Easier To Run Display Campaigns Based On Objective

Google Makes It Easier To Run Display Campaigns Based On Objective

Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It’s essentially just a new setup flow, but could be a better way for marketers to approach their display campaigns. You can see this pictured above. Objectives include: Build awareness, Influence consideration, and Drive action. The examples Google gives for when you might …

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