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AOL Extends Publicis Partnership Into Programmatic Video, Linear TV AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to …

Google Announces New Mobile Ad Formats, Tools Google Announces New Mobile Ad Formats, Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick …

IAB Announces New Ad Tech Lab For R&D IAB Announces New Ad Tech Lab For R&D

The Interactive Advertising Bureau (IAB) announced that it has formed a new nonprofit research and development consortium called IAB Technical Laboratories. The Bureau is currently hosting the IAB Mixx conference. And we're off! IAB's Randall Rothenberg opens the #iabmixx Conference …

Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for …

Bing Ads Gets Close Variants In Exact Match Bing Ads Gets Close Variants In Exact Match

Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now include minor grammatical variations like plurals, abbreviations, acronyms, spacing, and misspellings. Microsoft’s Matt …

Optimizing Google Shopping Campaigns For Christmas Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it. Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping …

Bing Ads Lets You Share Negative Keyword Lists Among Campaigns Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

Apple Is Really Proud of How ‘Huge’ the New iPhone Is Apple Is Really Proud of How ‘Huge’ the New iPhone Is

In 2010, Steve Jobs famously said that nobody wants to buy a huge phone. Well, in so many words. Here’s what he actually said, via Engadget: In response to a question at its press conference today about whether Apple could’ve …

Groupon Enhances Deal Builder Tool Groupon Enhances Deal Builder Tool

Earlier this year, Groupon launched Deal Builder, a self-serve platform for merchants to build their own deals. The company announced on Tuesday that it has added some new enhancements, and that the tool has passed the 25,000 deals milestone. “Deal …

Pinterest To Adjust Privacy Policy For Coming Ads Pinterest To Adjust Privacy Policy For Coming Ads

Pinterest said on Friday that it will make some updates to its privacy policy on October 19th in an effort to make its Promoted Pins more relevant to users. Promoted Pins are still in the testing phase, and aren’t available …

iPhone 6 Is So Awesome Joan Rivers Is Shilling It from the Grave iPhone 6 Is So Awesome Joan Rivers Is Shilling It from the Grave

If you want to know just how incredible the new iPhone 6 is, just ask Joan Rivers. The celebrity comedian and fashion critic is raving about the new device on her Facebook and Instagram accounts, calling it “beautiful” and a …

Bing Ads Get New Dynamic Sitelinks Feature Bing Ads Get New Dynamic Sitelinks Feature

Microsoft announced a new Dynamic Sitelinks feature for Bing Ads, which it says can help improve relevance and click-through rates for SMB advertisers. Once again, Bing is following Google’s lead on ads, as the search giant launched a similar feature …

Instagram Ads Are Jumping Across the Pond Very Soon Instagram Ads Are Jumping Across the Pond Very Soon

As promised, Instagram is on the verge of taking its ad product global. In June, the company said that later in 2014 it would begin to introduce ads in Canada, the United Kingdom, and Australia. Now, it appears they’re about …

Google Adds Callout Extension Support To AdWords API Google Adds Callout Extension Support To AdWords API

Google announced new “callout extension” support in the AdWords API. The company introduced callout extensions for its ads earlier this month. In a quick note on the Google Ads Developer blog, Ray Tsang from the AdWords API Team says: Starting …

Twitter Adds Tools To Tailored Audiences Twitter Adds Tools To Tailored Audiences

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in …

Bing Ads Get Better Location Targeting, Ad Scheduling Bing Ads Get Better Location Targeting, Ad Scheduling

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for …

eBay Has New (Kind Of) Mobile Ad Plans eBay Has New (Kind Of) Mobile Ad Plans

eBay has a new webpage up about in-app mobile advertising, where it is courting advertisers to appear in its apps. As AdAge notes, the company tested ads in its mobile apps in 2012, but decided not to run with it. …

Facebook Announces Ad-Related News Feed Updates Facebook Announces Ad-Related News Feed Updates

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager …

Google Adds Shopping Campaigns To AdWords Scripts Google Adds Shopping Campaigns To AdWords Scripts

Google announced that AdWords Scripts now supports Shopping Campaigns. AdWords Scripts was first launched two years ago. It’s designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use …

Samsung’s Already Making Fun of Apple’s Big Event Samsung’s Already Making Fun of Apple’s Big Event

Never known to miss an opportunity to put out some snarky ads targeting competitors, Samsung has already decided to go full throttle on bashing Apple over the company’s big launch event. The event, which took place on Tuesday in Cupertino, …