Advertising

These Marketing Tools Are Tapping Into The New Pinterest Ads API

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest told us. “The initial MPD program is made up of a limited, carefully selected group of developer partners …

Read More

Google Adds Cross-Device Measurement To DoubleClick

Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in to Google. Google wants advertisers to capture “leaked” conversions from their campaigns, which include when some “micro moments” take place …

Read More

Twitter Announces Autoplay Video, Defines What Constitutes a ‘Play’

Twitter Announces Autoplay Video, Defines What Constitutes a ‘Play’

Twitter is taking the plunge already taken by fellow social networks Facebook and Instagram. Starting today, autoplay videos are coming to Twitter. This has been a long time coming for Twitter, which has been debating the merits of autoplay for a while now. Of course, offering autoplay video is a great selling point for potential advertisers – but many users …

Read More

Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll have interest. Advertisers can use the option to find new audiences that will likely have interest in the category their …

Read More

Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer …

Read More

Google Manager Accounts And Cross-Account Campaign Management

Google announced that it is adding cross-account campaign management, new reporting tools, and improved account navigation for AdWords My Client Center (MCC), a name which Google is actually dropping in favor of Manager Accounts. There’s a new Campaigns view in the manager account dashboard aimed at helping advertisers create reports and making changes to campaigns across multiple accounts more quickly. …

Read More

Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

Read More

Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really long time.” It’s not exactly opening up Promoted Posts to the masses just yet. It’s starting by experimenting with promoting …

Read More

Yahoo Lets Advertisers Independently Measure Viewability

Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as well as media purchased across its programmatic buying platform. Advertisers can choose from third-party measurement solutions from comScore, DoubleVerify, Integral Ad Science, Moat, and others to validate for viewability and fraud. As Yahoo …

Read More

Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads. Instagram first launched ad a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads. The company says that across …

Read More

DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

Read More

Twitter Gives Businesses Audience Insights

Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audience Insights, and lets you discover information about your followers and people who have engaged with your tweets organically. The offering also enables advertisers to identify new and relevant audiences to target for future campaigns. There’s a …

Read More

Page 2 of 43«12345»102030...Last »