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Bing Ads Get Universal Event Tracking Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the …

Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so …

Facebook Is Changing The Name Of Its PMD Program Facebook Is Changing The Name Of Its PMD Program

Facebook announced some new updates to its Preferred Marketing Developer (PMD) program aimed at making it easier for marketers to find the right partners. Chief among those updates is a name change. Starting early next year, the PMD program will …

Uber Thinks You Might Want a Flu Shot with Your Ride Uber Thinks You Might Want a Flu Shot with Your Ride

Part promotional effort, part PR corrective maneuver, and part desire to do something good – Uber is giving out free flu shots right now. If you live in Boston, New York, or Washington D.C., Uber will coordinate a flu shot …

Yahoo Is Doing Better In Search Than Display Yahoo Is Doing Better In Search Than Display

Yahoo came out swinging with its third quarter earnings report and conference call on Tuesday, posting solid results ahead of analysts’ estimates. One particularly noteworthy takeaway was that the company’s search advertising business brought in more money than its display …

Digital Ad Revenues Reached $23.1 Billion In First Half Of The Year Digital Ad Revenues Reached $23.1 Billion In First Half Of The Year

The Interactive Advertising Bureau (IAB) announced some findings from its latest ad revenue report, including that digital ad revenues hit a record high in the first half of the year at $23.1 billion. That’s up 15% from the same period …

Facebook Updates Ad Campaign Structure Facebook Updates Ad Campaign Structure

Back in February, Facebook introduced a new ad campaign structure, which it said would make it easier for advertisers to organize, optimize, and measure their ads. It went from a two-level approach to a three-level one (campaigns, ad sets, and …

Google Has A New Marketing App Called Primer Google Has A New Marketing App Called Primer

Google has a new iPhone app called Primer aimed at “knocking some sense into marketing,” or in other words, getting marketers to use more Google services. As the site explains: Primer is a no-nonsense, jargon-free app designed specifically for busy …

Colin Kaepernick Fined for Wearing Beats Headphones Colin Kaepernick Fined for Wearing Beats Headphones

It looks like we have our first victim of the NFL’s Beats by Dre headphones ban. The NFL has fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for donning a pair of pink Beats headphones at his post-game press conference …

Hulu Plus Might Have Fewer Ads in the Future Hulu Plus Might Have Fewer Ads in the Future

In that’s probably a good idea news, Hulu is considering chilling out a little bit when it comes to ads on Hulu Plus. Any subscriber (or former subscriber) of Hulu Plus knows the soul-crushing despair that comes with paying $7.99 …

Snapchat Is About to Get Ads Snapchat Is About to Get Ads

Snapchat, the ephemeral messaging app that your teenager is absolutely obsessed with, is apparently worth $10 billion. At least that’s the valuation connected to the latest rumored round of funding – which could include money from the likes of Yahoo. …

Twitter Adds Location Controls For Native Ads On MoPub Twitter Adds Location Controls For Native Ads On MoPub

Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media. “MoPub’s new location control features are the first tools that lets you …

Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Google Display Network Gets Custom Affinity Audiences Google Display Network Gets Custom Affinity Audiences

Google announced that it will soon roll out custom affinity audiences across the Google Display Network. This will let advertisers define who they want to reach across the web regardless of device. The offering will join affinity audiences, which let …

Facebook Launches Audience Network Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company …

Google Makes Dynamic Remarketing Available For All Verticals Google Makes Dynamic Remarketing Available For All Verticals

Google announced that it is rolling out dynamic remarketing to advertisers in all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education. The company launched the offering for retailers last year. “Dynamic remarketing shows site visitors tailored …

Twitter Adds New Certified Partners Twitter Adds New Certified Partners

Twitter announced on Tuesday that it has added two new parters to the Twitter Certified Program, which helps businesses find products to make them more successful on Twitter. These are the first two certified partners to offer solutions for the …

Google Launches Estimated Cross-Device Conversions For Display Ads Google Launches Estimated Cross-Device Conversions For Display Ads

Google said on Tuesday that it will start rolling out estimated cross-device conversions for display ads to all advertisers. Google launched estimated total conversions for search ads in AdWords a year ago. As Google’s Sridhar Ramaswamy said at the time, …

Google PLAs Get Automatic Item Updates Google PLAs Get Automatic Item Updates

Google announced the launch of automatic item updates for Product Listing Ads. This enables changes made on your website to be reflected automatically in your ads. With the holiday season approaching, and businesses preparing to offer numerous deals to customers, …

Marin Software Partners With Facebook’s Atlas Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it …

Kenshoo Partners With Atlas For Search Marketing Reporting Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement …