Quantcast
LinkedIn Extends Ads To Publisher Sites LinkedIn Extends Ads To Publisher Sites

There’s something of a trend happening with social media advertising platforms expanding to reach customers on third-party websites away from the actual social networks themselves. LinkedIn is now joining in. The company announced the launch of the LinkedIn Lead Accelerator …

Reddit Is Donating $827K, 10% of Ad Revenue, to Charity Reddit Is Donating $827K, 10% of Ad Revenue, to Charity

Back in February of 2014, reddit promised that at the end of the year, it would total up its ad revenue and give ten percent of it to charity. Charities, actually – reddit said it would “hold an election” based …

Facebook Releases New Product Ads Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices. “Product ads offer businesses a number of ways to highlight different products on Facebook,” the company says. …

Netflix Releases 1 of 4 New ‘House of Cards’ Teasers Netflix Releases 1 of 4 New ‘House of Cards’ Teasers

The third season of Netflix’s acclaimed series House of Cards will debut on February 27. Last week it was released prematurely for a short time. Some people thought this was a publicity stunt from Netflix, but the company maintains it …

Cinemagraphs Could Be the Next Big Thing in Facebook Advertising Cinemagraphs Could Be the Next Big Thing in Facebook Advertising

Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer’s attention? Or, more aptly put, how do I make people stop and give …

Facebook Gives Advertisers Relevance Scores For Their Ads Facebook Gives Advertisers Relevance Scores For Their Ads

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the …

Study: Email Fatigue Not An Issue In Q4 Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about …

Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called …

Google Launches Upgraded URLs For AdWords Ads Google Launches Upgraded URLs For AdWords Ads

Google announced the launch of new “Upgraded URLs” for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for their websites. They also come with new ValueTrack parameters, which provide new …

Auction Insights Launched For Bing Ads In All Markets Auction Insights Launched For Bing Ads In All Markets

Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the feature is being expanded to all Bing Ads markets. The …

Most of Your Traffic Is Human, Says comScore Most of Your Traffic Is Human, Says comScore

Good news, everyone! Unless you’re one of the unlucky few publishers on the wrong end of the spectrum, chances are good that the vast majority of your traffic is living, breathing humans. Among the top 85% of publishers comScore looked …

Yelp Is Beefing Up Its Sales Staff Yelp Is Beefing Up Its Sales Staff

Yelp released its earnings report for the fourth quarter and full year 2014 on Thursday, and as previously reported, the company grew its local advertising accounts by 48% over the course of 2014. Yelp execs discussed the progress of its …

Smaller SMBs More Afraid Of Increasing Online Marketing Budgets Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate …

Twitter Advertising Just Got Easier For SMBs Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve …

Report Looks At Ad Viewability Trends, Fraud Report Looks At Ad Viewability Trends, Fraud

The viewability rate for publisher sourced ad inventory remained relatively unchanged at 52% during the fourth quarter, according to a new report from Integral Ad Science. Meanwhile, the level of ad fraud increased over the previous quarter, but still remained …

Google Touts Its Efforts To Combat Bad Ads Google Touts Its Efforts To Combat Bad Ads

Google released a new infographic looking at how it fought “bad advertising” on the web in 2014. If you’ll recall, Google released this video about how it makes ads safer back in 2012: The infographic is the latest look at …

Twitter’s Promoted Tweets Get Syndicated Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it …

Google Adds Surveys To Ad Muting Google Adds Surveys To Ad Muting

Back in 2012, Google launched the “mute this ad” [x] icon for AdSense ads, enabling users to have more control over the ads they see. This appears in the corner of display ads on the Google Display Network. When a …

Here’s How The Top Super Bowl Ads Played On Social Media Here’s How The Top Super Bowl Ads Played On Social Media

So, were you wondering which of last night’s Super Bowl ads got the most buzz on social media? Engagor has put together an infographic looking at the top five, as well as total Super Bowl ad mentions across Twitter and …

Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention) Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)

Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It’s still available on an invitation-only basis, but Google says it’s already received over a hundred thousand pieces of feedback on the product. …

Google Analytics Makes Remarketing Activation Easier Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site …