Castrol Gets Down with Podcasting
Most of it is entertainment. It demonstrates that marketers are beginning to realize that they too need to become content producers.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.