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Casecamp at crayonville Island

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CaseCamp, a marketing unconference’ open to anyone, is holding it’s first event in Second Life on December 14.

If you’ve not heard of Casecamp before, the concept is simple – it’s a conference where presenters share case studies of their work, with the goal of creating a commons for discussion, learning and networking.

This first Casecamp unconference in the virtual world of Second Life will be hosted by crayon (the new marketing company of which I am a founding principal) in the amphitheatre on crayonville Island. No credit is due to me, though, for this event – that’s the creative work of my colleague CC Chapman together with Bryan Person, Eli Singer and Kate Trgovac.

Here’s the event structure:

    1. You have to present a *case* – no theory. Please keep the self-promotion to a dull roar (nobody’s coming to hear you pitch your company).

    2. A presention is 10 minutes, then the (virtual) clapping starts.

    3. A presentation has 5 slides. For CCSL, all slides will be displayed at once (imagine a series of billboards), so you can’t have crazy builds or reveals.

    4. Show – don’t tell. Often, the best slides are images.

    5. If you have to use words, keep them to under 10 to a slide.

    6. Five (5) minutes of open questions follow each presentation. Q&A will be taken by the moderator via Second Life instant message.

    7. Presenters will need to have an SL avatar and Skype; ideally, you will have used them both before CCSL.

The event kicks off at 9pm Eastern time on December 14. As that’s 2am GMT on December 15, I’ll probably not be there, unfortunately. Don’t let that stop you being there, though!

Details on how to participate at Casecamp.

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.

Casecamp at crayonville Island
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