Cancer Mosaic

    March 20, 2006

A friend of mine started a very cool fundraising site benefiting the Lance Armstrong Foundation.

The site is called The Cancer Mosaic, which consists of 2,500 blank tiles that will be populated with the faces of friends, family and colleagues who have dealt with cancer. A tile can be ‘purchased’ with a $20 donation. When completed, The Cancer Mosaic will raise $50,000 to help people live through and beyond cancer. And since it’s easy for him to add more tiles to the Mosaic, this could easily become an online memorial that honors hundreds of thousands (millions?) of people and makes a significant contribution for cancer survivors.

If you know someone who’s battled cancer, please consider participating by either spreading the word or donating. Thanks!

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Jennifer Rice is the founder of Mantra Brand Communication. She has extensive experience in brand/marketing strategy, market/customer research, integrated marketing communications and channel support.

Jennifer also writes theWhat’s Your Brand Mantra? blog which offers musings on branding, marketing and the ecology of business.