Can Google Lure Businesses With Its Powerful Infrastructure And Lower Prices?

    December 5, 2013
    Chris Crum
    Comments are off for this post.

Can billions of search results in milliseconds, 6 billion hours of YouTube video per month & storage for 425 million Gmail users be wrong?

As if businesses weren’t relying on Google enough, the company took a major step toward gaining even more dependence from businesses this week with the launch of general availability of Google Compute Engine. It’s been called part of Google’s “quest to dominate the world and its entry into a “heavyweight competition in cloud computing“. One thing’s for sure. Google is courting businesses like never before.

Are you interested in running your operations on Google Compute Engine? Let us know in the comments.

Compute Engine is part of Google Cloud Platform. It enables businesses to run large-scale workloads on virtual machines utilizing Google’s own infrastructure. And that’s a powerful infrastructure.

“You now have virtual machines that have the performance, reliability, security and scale of Google’s own infrastructure,” as Greg DeMichillie, director of product management, puts it. It includes thousands of miles of fiber optic cable. Data is automatically mirrored across storage devices in multiple locations.

That’s the same infrastructure that lets Google return billions of search results in milliseconds, serve 6 billion hours of YouTube video per month and provide storage for 425 million Gmail users.

Google is now competing directly with Amazon Web Services and Microsoft Windows Azure, among others.

Google introduced Compute Engine at I/O last year, showing off how an app being used to research the genome that’s helping to find potential cancer cures. Our own Zach Walton recapped the presentation:

Under current computational standards, Google pointed out that the research on the Genome Explorer app would take about 10 minutes to find each one match. To show off Compute Engine, they showed the same app being powered by 10,000 processor cores being powered by Google. This allows a match to be made every second.

Compute Engine shows off the potential of cloud computing for research. A match a second wasn’t good enough for Google though and they showed a ticker that revealed there were now over 700,000 cores in Compute Engine. From there, they allotted 600,000 cores to the same genome app. Using that many cores, the app was able to discover multiple matches on a constant basis.

Imagine how that kind of power can help a business scale. It’s been working well for companies like Snapchat, Cooladata, Mendelics, Evite and Wix.

Thanks to the efforts of Google and its rivals, businesses of all sizes can get access to this kind of computing power relatively inexpensively. And with Google’s announcement this week, its prices just got cheaper. Google has lowered prices for standard instances by 10% in all regions.

All machines types are charged for 10 minutes minimum, and then in 1 minute increments (rounded up to the nearest minute). Here’s a look the full pricing chart:

Compute Engine pricing

The general availability also comes with a 99.95% monthly SLA, 24/7 support, and support for all out-of-the-box Linux distributions (including SELinux and CoreOS) with any kernel or software (including Docker, FOG, xfs and aufs). Google also added support for SUSE and Red Hat Enterprise Linux (in Limited Preview) and FreeBSD.

They’ve also added three new 16-core instance types in limited preview, transparent maintenance with live migration and automatic restart and faster, cheaper persistent disks.

“At Google, we have found that regular maintenance of hardware and software infrastructure is critical to operating with a high level of reliability, security and performance,” says VP, Cloud Platform, Ari Balogh. “We’re introducing transparent maintenance that combines software and data center innovations with live migration technology to perform proactive maintenance while your virtual machines keep running. You now get all the benefits of regular updates and proactive maintenance without the downtime and reboots typically required. Furthermore, in the event of a failure, we automatically restart your VMs and get them back online in minutes. We’ve already rolled out this feature to our US zones, with others to follow in the coming months.”

“Building highly scalable and reliable applications starts with using the right storage,” he says. “Our Persistent Disk service offers you strong, consistent performance along with much higher durability than local disks. Today we’re lowering the price of Persistent Disk by 60% per Gigabyte and dropping I/O charges so that you get a predictable, low price for your block storage device. I/O available to a volume scales linearly with size, and the largest Persistent Disk volumes have up to 700% higher peak I/O capability.”

As if the competition for hosting your businesses data wasn’t hot enough already, Google with all of its data center might (which spans across the Americas, Asia and Europe) is now making its presence known, and will no doubt take advantage of the fact that businesses are already relying on Google for numerous other components of their operations.

Google has a couple of case studies from customers using Compute Engine here.

What do you think? Sold on Compute Engine? Prefer another provider? Let us know in the comments.

Image: Google

  • Jon

    I only use Google for my business if I absolutely have no other choice.

    Google is too damn big and too damn powerful and I do my bit to try and ensure it does not get bigger and more powerful. I have to use adwords, I have no other choice but thats as far as it goes.

    I would rather that the money that my business spends goes to other local small businesses.

    Big Brother is getting bigger – whats with the philosophy here does Google see itself as the modern day ACME ( roadrunner cartoons ) are they going to start making cars and boats soon.

    Stop it before it gets too late, they already have a strangle hold that in reality is non-competitive and dangerously lopsided for Gods sake dont trust them with your business data as well – anyway who wants to share business data with the intelligence services???

    • http://www.Disneyland.com Phonebooks

      Paid ads on Yahoo and Bing are just that. They are paid. No different that Google paid. They are actually cheaper which means you get MORE customers not fewer.

  • http://www.Disneyland.com Phonebooks

    I just got off the phone with a Google Adwords rep. Not a great phone call and I paused all my campaigns. I’ve spent over $100,000 with Google and 6 months ago was demoted from their natural results. My website was created back in 2001 and I’ve got so many people linking to me, I have no way to monitor it all. Anyway, they demoted me because they have given me 3 links that seem suspicious that are in-bound to my website. You know the long story so I won’t go into it. Bottom-line, they are taking people like me, loyal customers and attempting to convert us into bigger spenders with them. Well, they don’t realize that for the last two years, I’ve been investing a lot of my time on Bing and Yahoo. A paid click is a paid click. They are of no greater or lesser value to me. Anyway, after I paused on Google, I greatly increased my campaigns on Ping and Yahoo. Why? For me, I can no longer support the growth and structure of Google. They have a system designed that doesn’t maintain the integrity and transparency that I personally feel is good. I’ve got people from Adwords calling me right and left about how they can help me spend money, but when it comes to figuring out what links I need to remove or what people I need to ask to take down their mentions of me, it’s become too overwhelming. One link that was inbound to my website was a lady who was traveling through my town and blogged about our company. It was an amazing, powerful mention. The other in-bound was my company in some type of directory. I didn’t put it there. I didn’t know how to get the link off either. In the end, I’m tired. I’m tired of spending more than $100,000 with a company that says, “I’m sorry sir, we can’t provide you a simply report on exactly what you need to do to return to our natural results.” It’s a lie. They can do whatever they want. Sadly, they don’t want to do it because they feel MY MONEY supports all their other “computer in the clouds” and “life extension investments.” Google has become insane and delusional. Bye, Bye Google. BING BING YAHOOOO!

  • Steve Mattero

    Why would I want to trust Google or any other large company with my business data? They are and will be targets of hackers, both independents and state sponsored.

  • http://www.Disneyland.com Phonebooks

    About 5 years ago, I had copied a link in the “share” menu to a story about where to see Christmas lights in Denver. I posted this “share” link to my forums section. Long story short, the person who wrote that story about the Christmas lights was never PAID by the newspaper so he put in a claim to DOMA about copyright infringement. Anyway, ANYONE who had linked to that story was SHUT OUT DOWN BY GOOGLE! Here is what that means. Google made sure that my website was not able to be viewed by Firebox, Safari, Internet Explorer or Google Chrome. I typed in my website address and on ALL those browsers, my website did not come up. Long story short, I had to write to Google and ask them to stop blocking my website. They claimed that if I took down the story, they would reopen my website and all it to be seen by all the browser windows. Sadly, I was unable to access my website since I couldn’t use a browser. 3 days later, I had to hire someone to go into the code of my website…find that link…and remove it. Then, I had to email Google and wait for them to check to make sure the “share” link was gone.

    Did you know that Google has the POWER to remove you from the Internet? Yep, I’m not talking about “search engines.” I’m talking about the fact that they can REMOVE YOU FROM THE INTERNET! There was no trial. There was no lawsuit. There was a CLAIM by the author of the story. He didn’t get his $100, so my business was shut down for 3 days. I don’t want to say anything to identify myself, but my company sold over $35,000,000 worth of stuff that year. Yep, without justice, they removed my companies website even thought I had copied the “share” link and “shared it.”

    Do not fund the Wal-Mart of the Internet. We will all regret it someday soon. I already do. You are next.

    • http://www.Disneyland.com Phonebooks

      I wish you could edit things on this website. Sorry for the typos.

  • jnffarrell1

    Google’s principal contributions at this time are 1) operating through maintenance and 2) offering a contractual 99.95% reliability on a monthly basis. If those features are not important to your business it could be cheaper not to move stuff from AWS.

  • http://vkool.com/search-engine-ranking-7-steps-to-get-top-rank/ Tony Nguyen

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  • http://www.rparkerconsulting.net Rob Parker

    Is Google approaching a monopoly on knowledge? Just because our current legal system hasn’t been updated to the digital revolution’s version of a monopoly, does not mean it’s not a monopoly. Keep in mind, I love Google products. But when do we begin to say they have acquired too much of our intellectual property. Somewhere in the future, I see at the very least, a division in companies much like the Bell companies of the telephone era. How much of Google’s controlling our intellectual property is too much?