Can Digg Restore the Enthusiasm That Made the Site Popular?

By: Chris Crum - March 25, 2009

Update:  Digg CEO Jay Adelson says Digg is working on a new search tool. Dan Frommer references a Facebook Status update from Adelson: "Playing with the yet-to-be-released new Digg search…holy crap…Sammy kicked ass on this one. Filled with awesomeness."

Original Article: It used to be when you read about Digg, it was full of enthusiasm. In 2009, it seems like the majority of Digg discussion carries an attitude that is less thrilled.

Since the beginning of the year, unique visitors have been declining for the first time since a short period last summer according to data from Compete. That’s not to say it won’t bounce right back like it has in the past, but gripes continue to circulate throughout the web.

In reality, Digg-griping is nothing new. Users have frequently complained for quite some time about power users dominating, and power users have complained about being punished for being loyal. Digg just can’t win. All companies know that they can’t please everyone though.

But it doesn’t help when lists like this one from indicate that nearly half of all Digg front page stories come from the same group of sites:


Gerald Weber at Search Engine Journal also talks about Digg secretly auto burying certain user submissions and then removing personal links from personal profiles, making the site less social. Shortly after they added the links back, but it was just enough to create some far-from-needed negative buzz.

The year is still early and Digg has big plans.

Kevin Rose included "build a better Digg" on his list of New Year’s resolutions. In January, Digg CEO Jay Adelson announced the following priorities for the year:

– Rolling out new features to grow and engage our community

– Building on our advertising infrastructure

– Building on our successful partnership with Microsoft

– Ongoing sponsorship opportunities

– Ongoing publisher and trade partnerships

An enhanced toolbar is also on the way that could challenge StumbleUpon and even TinyURL, a popular service in the Twitterverse. It will be interesting to see if the Digg enthusiasm returns.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Adam

    I think that with the soaring popularity of more ‘fun’ Digg alternatives such as Stumbleupon, Sphinn and even Facebook, people are perhaps not as interested in Digg as they once were.

    I’m still not entire sure what the user benefits of social bookmarking actually are. Sure it can drive traffic and share stories, but why is it so popular?

  • ecommerce web design

    Digg is still a great service by all means. However, it just isn’t as slick or user friendly as other social bookmarking sites such as Stumbleupon, Delicious and Reddit.

  • Lifestyle Management

    Digg is okay, it’s just seems like there are a lot of people or a few key people manipulating the system there.

  • jamesbroad

    Digg is very Famous website.They made a every website to popular. This is a social bookmarking sites.I am always use to digg.

    Interesting Articles…………………..

  • Guest

    Out of all the social bookmarking sites I use I find digg to be the most non user friendly. It is still a very good site but I can see why their traffic must be taking a dive as more and more user friendly sites come about.

  • Toni Anicic

    Digg pwns :)

    I love the way it functions and I really don’t understand the negative reviews digg has been receiving lately…

  • Minneapolis Finder MN

    If you find something that is really cool and you submit it to digg, what are the chances of your submission getting digged? None or almost none. So, why bother? I used to submit some interesting things I found on the web, but no one else seems to get a chance to see it or vote on it. They got buried. Haven’t figured out how things really got digged. Heard some ways of beating the system by committing “frauds”.

    • Grumpy Old Digg User

      I’m a digg user since practically the beginning of the site. It used to be a great site for tech news (and somehow tech-related news). Every article spurred great comments and the comments managed to balance every article’s content, no matter how biased it was.
      And then one day it got awfully mainstream and the good comments got drowned on a sea of youtube-like comments, it was terrible, but at least we still had good tech news.
      And then we got shouts and all that crap, and it was all downhill from there. So called “social features” sounded like a great idea, but I think it’s the overuse of them that killed the site for many of us, old diggers.

  • techknowl

    Digg has some great potential . Currently most of the Digg users , say more than 60% users are webmasters and Bloggers . Digg has to discover some methods to unleash the social potential in it to attract more users form Facebook , Myspace , Twitter and Orkut .

  • xbox repair

    Despite of the fact that many people find Digg as non-user friendly social bookmarking site, still, more webmasters use it to get benefits from it. Indeed, there are so many other social bookmarking sites out there that offer great service similar to Digg.

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