Calacanis on Google Algorithm Aftermath and Impact on Mahalo

    March 2, 2011
    Chris Crum

As previously reported, Mahalo is reducing its staff by 10% as a result of the loss of revenue and traffic from Google’s most recent algorithm update. We reached out to Calacanis for comment on the situation. 

He told us, "All we can do is put our heads down and continue to make better and better content. If we do our job I’m certain the algorithm will treat us fairly in the long-term."

"The 90+ members of our team are rallying around this challenge, and you will continue to see amazing content from experts with real credentials at," he added.

Hey @charliesheen, I’m having a rough week… any chance I can swing by for breakfast at your place?less than a minute ago via web

Mahalo is re-evaluating its freelance content production strategy, and is even pausing it for the time being. The company’s video unit is still going strong, however, which Mahalo says is encouraging it to ramp up video production. 

Google has been talking about refining the update, to let some of the higher quality content that got hit work its way back up in the rankings. We’ll see if Mahalo recovers. 


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.