Calacanis Offers More for Featured Twitter Spot

Calls it the Next Super Bowl Ad

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[ Social Media]

Update: Calacanis has upped the ante, saying "My new offer to Twitter: $500,000 for three years for @questions as a suggested user in the sign-up process." He also talks about how this could be the next Super Bowl Ad, and explains his reasoning for making the offer in the first place.

Original article:
 You have to give Mahalo CEO Jason Calacanis credit. When his name has been in the news most recently for employing a felon, he has managed to overshadow that with the buzz created by his offering of $250,000 to Twitter for 2 years’ worth of Twitter’s "suggested Follows."

Twiter Suggestions

Here’s a sample of what he said on Twitter:

Calacanis Offer

Calacanis has told the media that the offer is real, and that he believes in five years the top 20 spots will be worth a million a year. Naturally, as Twitter has still yet to unveil a revenue-model, the blogosphere (and Twittersphere[?]) is buzzing about this.

For example, Henry Blodget at Silicon Alley Insider says, "Even if Twitter kills the ‘Suggested’ page, this exchange provides a hint of how powerful (and profitable) this company can eventually become," says Henry Blodget at Silicon Alley Insider. "We continue to think it will eventually be worth more than $1 billion."

Frank Watson at SearchEngineWatch says, "Nice to see a value put on something on Twitter."

Tweet About Calacanis's offer

Calacanis told Eric Schonfeld that he has contacted Twitter’s co-founders and one of its investors, and that he is thinking of sending them the check anyway so "if it sits on their desk they might just cash it."

Do you think Calacanis’s idea is good or bad? Share your thoughts.

Calacanis Offers More for Featured Twitter Spot
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  • http://www.w7b.org Webmaster

    It’ll be bad if twitter accepts his offer.
    As far as I know, its a non profit business model.
    Now when this trend in on, we’ll probably see a paid digg frontpage spot soon.

  • http://www.gocompareremovals.co.uk Cheap Removals London

    Has he even got $250k? Twitter won’t be around long enough to reap that kind of reward, IMO.

  • http://www.ClintLenard.com Affiliate Marketing Blog

    This is actually a great ideas for companies who are trying to boost their user base.

    Since Jason has been making a major push for Mahalo, as it’s his baby, I think offering $250K is chump change for a spot like this. Imagine all of the newcomers and even long time users who will follow him JUST because of the fact that he’s a recommended user on Twitter?

    I believe his theory is exactly right…

    Twitter is NOT going to go away in a few years. As a matter of fact, I see Google trying to buy them out within the next year when people open their eyes and mind and realize that Twitter Search is more powerful to most users than Google could possibly be, at this point.

    If Jason can grab even 1% of that user base for Mahalo, they could grow like a wildfire!

  • Guest

    What I want to know is, how do twitter decide who to put on the Suggested Users page at the moment?

  • http://www.webpronews.com Guest


  • http://philabustr.com Robert Barr

    Totally goes against what the application was meant for.

  • http://www.trackermo.com trackermo

    I don’t blame Twitter for turning down such a paltry offer.

    With the size of their membership and its wide-reaching influence, I don’t think they should consider less than $25m for 2 years.

    How about $250K for five minutes… that’s more like it.

    Tracker Mo

  • http://www.youtube.com/user/JoshRimer Josh Rimer

    This is an excellent marketing idea by Calacanis. Even if Twitter doesn’t accept the offer he’s created a lot of publicity for himself – and if they do accept his offer that’ll create even more.

    A lot of people don’t get it, but this kind of publicity is worth far more than some can grasp. I gave away cash on YouTube to get more viewers and many thought I was throwing my money away, but it got me so much attention that helped my acting career – way more than I could have ever bought with traditional advertising. And this will do the same kind of thing for Calacanis.

  • http://tweetergetter.com/glenwoodfin Automatic Twitter Followers

    Here is a tool that Guy Kawasaki is using to add about 500 new Twitter followers a day. Just click my name above.

    It works a lot better if you promote it off off Twitter through social media. You won’t be impressed with the results if you just sign up.

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