Calacanis & Godin – Ultimate Linkbait?
‘Link Bait’ Or ‘Link Worthy’, Are The Lines Becoming Blurred? That’s a topic that is being currently discussed in the Cre8Asite Forums. With Google putting so much emphasis on links, there is a natural tendency to drum up as many links as you can. ‘Link Bait’ Or ‘Link Worthy’ almost seems to revolve around whether you are the author or the general reader.
Of course bad news or gossip tends to get more attention than good news. So if you were to create link bait, how would you do it? Probably discussing celebrities involved in questionable practices would seem to fit.
So what should we make of the following. Jason Calacanis has written a post asking, “Why is Seth Godin not talking about the Squidoo problem?” For those not familiar with Squidoo, it’s a concept developed by Seth Godin and described as follows:
Squidoo is the world’s most popular site for people who want to build a page about their passions. Highlight books, blogs, vids, online shops, or just spread the word about stuff you love.
Later in the same day, Jason Calacanis wrote another post acknowledging that Squidoo addresses spam concerns. However the previous day, Gil Hildebrand, Jr. of Squidoo had already given ‘An update on spam‘. So what was this all about: linkbait or link worthy? I’ll leave you to be the judge.