BusinessWire says these microsites were developed specifically to help corporate communicators and investor relations officers house and maintain information for journalists, bloggers, investors, consumers, analysts, key influencers, etc.
"There are many benefits to employing these content management solutions," explains BusinessWire VP of Web Communications, Ibrey Woodall. "One of the main reasons the online newsroom came into existence was because public relations representatives were having a hard time getting cooperation from their technical, or IT department, when they needed a press release posted quickly. Investor relations officers also needed a means by which they could get the most recent financial news and data to their company’s investors and analysts."
"So, control was an initiating factor for this technological evolution," she adds. "Communicators needed to be able to post and organize content in a timely manner. They needed to be able to get their message on their website, and delivered directly to those who were interested in their organization."
Getting press coverage can mean a great deal of gaining traffic and overall exposure for your business. Providing the givers of press (journalists, bloggers, and even everyday consumers via social media) with as many resources for finding information as possible, will only increase the likelihood of coverage. Businesses may find these new services from Business Wire quite helpful.
It also helps that the services come with some basic SEO features, which should further increase visibility.