Press release distribution service Business Wire announced that it has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines.
So, basically they've patented an SEO strategy. Strange, but interesting. Will this lead to other SEO strategies being patented?
Business Wire says its strategy is the result of "years of research and development and considerable investment."
I wonder how many SEO firms would make similar claims.
"Our new SEO patent provides complimentary enhancements to Business Wire's already powerful press release distribution and measurement services," said Laura Sturaitis, Executive Vice President of Media Services and Product Strategy.
"Through Business Wire, customers have the power to effectively analyze and optimize their press release content for search, then simultaneously deliver their news to media and market participants via our patented NX delivery network, then measure audience engagement via our NewsTrak reports," she added.
"With the awarding of this patent, in addition to Business Wire's NX distribution technology patents, our company continues to develop unique, proprietary and more effective communications innovations that have been a hallmark at Business Wire for 50 years," said Cathy Baron-Tamraz, Business Wire CEO.
It's going to be interesting to see if this patent leads to any legal battles in the SEO world.
Business Wire is owned by Warren Buffett's Berkshire Hathaway.