Business Wire said today it will begin to automatically tweet every press release to specific content categories.
“For those not yet tweeting the links to press releases, this provides added visibility to Twitter's 106 billion accounts and 600 million search queries a day,” said Laura Sturaitis, Executive Vice President, Media Services & Product Strategy.
“We continue to look for community-appropriate ways to socialize and optimize press release content."
Business Wire clients are asked to choose at least one category keyword such as “science,” “business,” “technology,” when uploading their press releases via Business Wire Connect, the company's proprietary interface. Those category keywords then send the press release to Business Wire and EON: Enhanced Online News Twitter feeds.
Each press release is assigned a shortened and unique URL for sharing on Twitter and other social networks.