BusinessWeek Syncs Social Hub with Twitter

Hopes to Drive Further Engagement

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[ Social Media]

Many of BusinessWeek’s staffers have used the micro-blogging platform Twitter for some time, but now the publication is taking things a step further by syncing comments left on its social networking site, Business Exchange, to Twitter.

The move was revealed in a post on the Business Exchange blog earlier this week. Simply by linking their Twitter accounts to BusinessWeek’s social network, users’ comments will simultaneously appear on Twitter, along with a link back to the Business Exchange page. It’s a feature that many of their active users have been waiting for.

Business Exchange

BusinessWeek no doubt hopes that the Twitter sync will encourage more user participation in Business Exchange, which is a business-based social network that builds communities around a multitude of topics. To date, according to Elizabeth Holmes writing for WSJ’s “Digits”, only around 3% of its active users leave comments.

In preparation for the Twitter tie-up, Business Exchange has made changes to its comments section. Comments have been renamed ‘reactions’ and users have just 120 characters to express themselves despite Twitter’s 140 character allocation – the other 20 characters being reserved for the back-link.

As per many other big brands, it appears even major media companies are now beginning to see the benefits of embracing the popular micro-blogging platform.

BusinessWeek Syncs Social Hub with Twitter
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