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Business.com Sells For $350 Million

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By · July 26, 2007 · 5 Comments

The $7.5 million price tag for Business.com paid by two businessmen in 1999 looks like a fantastic bargain now that R.H. Donnelley has purchased it for roughly $350 million.

Business.com Sells For $350 Million
Business.com Sells For $350 Million

That $100 million for Dictionary.com may have been a bargain for Answers.com. If they had wanted Business.com, they would have paid three and a half times the price.

PaidContent said yellow page and local search firm R.H. Donnelley elbowed aside several competitors at auction for the domain and its connected search and directory services:

The auction was heated, and initially included IAC, New York Times, DJ and News Corp. IAC didn

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There are 5 Comments. Add Yours.
  1. John Qu
    Reply

    I have the feeling there’s more than just the domain name included for this price tag ;)

    Nonetheless, still a lot of money…

    • David A. Utter
      Reply

      Sure, there’s technology, similar to what Donnelley already has. I don’t think the bidding would have reached nine figures without a highly-desired domain name like Business.com.

  2. Oh my good. Unbelievable.. Why they are spending such a huge money on a domain name. If they have a good business model, they can easily market any domain name. No matter is easy to remember, short, etc. I dont get it.

    But anyway, when they are spending that much money, they might definitely have a plan to multiply it. All the best.

    -Rafiq
    http://rafiq.ws

  3. The Premium Vertical Land grab of the 21st century is over. Time to let these vacant lots turn into skyscrapers of strategic vertical location. the speed of social change and search as we know it will be unfathomable.
    certain things stick out on this planet and the generic term business.com is one of the greatest. You can compare it to the sun. A huge mass that needs no explanation and is seen and felt in the hearts and minds of the world on a daily basis. what is the value of the sun if you could put your ad sign on it. Your absolutely right

    • There exist many opportunities in purchasing valuable domain names. Domain names are not going away, the same way the early personal computers of the eighties, slow and clunky have evolved to light weight powerful modern machines.

      There will always be just one business.com even in fifty years for that matter. Think about it, just ten years ago many generic domain names could have been registered by you!

      http://www.idirecttraffic.com

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