BurrellesLuce Monitors a Mere 1000 Blogs

    March 4, 2005

BurrellesLuce, a popular clipping service used by the PR industry, put out a press release this week …

in which it states “Despite competitors’ claims, BurrellesLuce covers more web logs, and notifies you sooner than any other media monitoring service.”

So how many blogs do they monitor? Oh, about 1000. They should be ashamed of themselves. What a ridiculous claim when you consider there are millions of blogs. It shows they are clueless when it comes to blogging.

BurrellesLuce should stick to what they do well – unearthing clips from thousands of small newspapers around the US. Leave the blogs to PubSub and the mainstream media clips to services like Factiva and Lexis Nexus. (Via TheBlogHerald)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.