Building Links At PubCon
WebProNews’ Mike McDonald overcomes his arachnophobia long enough to send along some notes from WebmasterWorld’s PubCon Boston from the Link Building Clinic.
|How To Approach Link Building Campaigns|
The anchor tag is not enough; site publishers need to take some extra care in crafting the links they make to best please the search engines and the scurrying spiders they send forth. Mike noted a few quick-hits that should be of interest to our readers.
Attendees of the Link Building session were invited to make their URLs available to the speaker panel for review of their linking structure. Byron White, president and founder of Lifetips.com, immediately took aim at popups, the scourge of Internet users and cause for immediate banning from Google’s AdSense program.
“Algorithmically, it’s so easy for the engines to spot any tactic for unnatural linking patterns,” said Ward. “The overwhelming majority of people participating in linking schemes are doing it in such a way that it makes it very easy to detect.”
“It is easy to see when you have these extremely high link counts; it really makes it easy for the engines to find the manufactured link schemes.”
So what to do to build good links? Rae Hoffman of Sugarrae Internet Consulting said it is important to find a way to make your anchor text correspond, but not duplicate, your title tags for pages by focusing on the same subject, keywords, etc.
Hoffman also thinks site publishers shouldn’t fret too much about the PageRank display in the Google Toolbar: “I’m not saying page rank has no value, but I do think that Toolbar PageRank isn’t good for much.”
White summarized how site publishers need to think about their prospective visitors when building those links:
David Utter is a staff writer for WebProNews covering technology and business.