Building a Niche Community
Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.
You might’ve received a notification about the site targeting Baby Boomers and “Generation Joneses” last week.
It appears to be a fairly “mass” campaign, rather than a targeted one because I’m clearly a “Gen Xer” (born between 1965-79).
Although guys like Shoemoney, PepperJam’s Kris Jones, Gauher Chaudhry and Amit Mehta do really well with PPC traffic to CPA offers, I’m thinking that building a dedicated niche community helps you get better leverage out of your lead generation efforts.
With Gauher’s background in information marketing, I’m sure he’s one of the frontrunners in putting this process into action.
This requires a paradigm shift, from going beyond just a product-based focus to a demographic/psychographic-based focus.
Just imagine BoomJ providing a variety of finance-related, health-related, biz op-related offers and you can see that the potential for revenue multiplication is very high.
It goes beyond providing an offer, to building a relationship, and that’s where the opportunities show themselves.
WebProNews’ Jason Lee Miller has mentioned the start of the Niche Network Era. Some might say it’s a revolution, but perhaps it’s more an evolution of the social community idea kicked off by the behemoths like MySpace and Facebook, into something that’s financially sustainable and self-sufficient.
It’s more than just collecting warm bodies, it’s turning into a real business.