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Build A Site That Sells Effectively

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I won’t overwhelm you by the amount of text that you’ve already digested in various “How-To” articles and eBooks on this subject. But, since ‘Building A Site That Sells Effectively’ is part of the Monster Puzzle series, I’ll give you a useful checklist of Do’s and Don’ts here:

NOTE: If you want to have complete top rated information about How To Build And Sell Your Site Effectively, there’s no better book than Dr. Ken Evoy’s ‘Make Your Site Sell’. For just $16.13 it’s a real steal. You can grab your copy by clicking here: http://myss.sitesell.com/

First, the do’s for building a site that sells effectively.

* Do build your business on a specific theme

* Do make navigation clear

* Do have a simple but attractive logo

* Do have a unique punchy tagline

* Do KISS (Keep Your Site Simple)

* Do write clearly with compelling sales copy

* Do keep open your lines of communication and always ask for feedback

* Do produce your content relevant to your site’s main theme

* Do answer your emails promptly in a helpful and professional manner

* Do publish a free newsletter and ask for subscription

* Do have a pop-up window to increase your newsletter subscription

* Do put your newsletter subscription form on every page of your site

* Do make your visitor feel home by asking her “How can I help you?”

* Do offer freebies on your site with your link and marketing message

* Do make a powerful and benefit oriented headline on your home page to grab your visitor’s attention

* Do have original and verifiable testimonials posted on your site

* Do use different soft colors but restrict them to four or five max.

* Do provide your contact address and phone number if possible

* Do have a ‘Recommend this site to your friends’ pop-up or page

* Do make sure your links are all intact and working

* Do make your links underlined so that visitors may know it’s a link

* Do put your privacy statement on your website

* Do design a separate webpage to answer Why visitor should listen what you say and what benefit the visitor will get

* Do ask visitor to order your product or service

* Do fulfill your claims and promises whenever you make them

* Do alert visitors when adding new content to your site

* Do have a Unique Selling Proposition or USP in business

* Do optimize your site contents for good Search Engine rankings

* Do network with other people online who are starting or building an online business that compliment yours

* Do set goals and measure your success accordingly

* Do set your product price realistically

* Do produce original content related to your specific business field and post it on your website in the form of articles, ezine archives etc.

* Do recommend other people’s product if you feel it’s worth recommending

* Do put your bio with possibly a photograph on your site to make visitor feel they’re dealing with a real person

* Do post ezine archives especially if you publish newsletters or ezines with the content of your own

* Do track your website hits and logfiles

* Do state the purpose and existence of your business other than to make profits

Now, the don’ts:

* Don’t overwhelm your visitors with content on your opening page

* Don’t make it impossible for visitors to contact you

* Don’t make purchasing difficult for your customers

* Don’t say you’re No #1, people will eventually know if you become #1

* Don’t ruin your website’s effectiveness by adding Java, music and un-necessary large graphic files until you have good reasons to use them

* Don’t make impossible for visitors to find out your main product

* Don’t make false or outrageous claims

* Don’t exaggerate or try to become a hype merchant

* Don’t waste time looking for more stuff just to fill your web pages

* Don’t overload your site with too much text or graphics

* Don’t send unsolicited commercial emails (SPAM)

* Don’t stop learning — things are always moving and changing on the Web and you have to keep on top of things

* Don’t sell more than two products from a single website, one is ideal

* Don’t put more than 7 affiliate links on your site if you’re promoting affiliate programs

* Don’t be just a company or a website — be a real live person

The above mentioned Do’s and Don’ts are crucial for building a successful business Web site. Ofcourse, there may be some more, just make sure you incorporate these do’s and don’ts the right way while building your site.

Happy site building! :-)

Amin Khan of http://www.NicheChallenge.com is the active soul for helping you develop a successful niche based business. Subscribe his FREE ezine ‘The LASER’ to join the select group of pros who are driving the Net for success. Send a blank email to: majordomo@NicheChallenge.com with the word “subscribe laser” (without quotes) in the body of your email.

Build A Site That Sells Effectively
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This entry was posted in Business.
About Amin Khan
Amin Khan of http://www.NicheChallenge.com is the active soul for helping you develop a successful niche based business. Subscribe his FREE ezine 'The LASER' to join the select group of pros who are driving the Net for success. Send a blank email to: majordomo@NicheChallenge.com with the word "subscribe laser" (without quotes) in the body of your email. WebProNews Writer
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