Budweiser Wants You to Drink Out of a Bowtie-Shaped Can

    April 18, 2013
    Josh Wolford
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Budweiser is looking to celebrate its iconic logo with a new can design this Spring. The Anheuser-Busch brand will unveil a new bowtie-shaped can on May 6th.

The can, will be a few drop short of the full 12-ounce can you’re used to – clocking in at 11.3 ounces. With the fewer ounces of beer comes fewer calories per can – 8.5 fewer to be exact.

“This can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and – according to our research – very appealing to young adults,” Budweiser innovation head Pat McGauley said. “It’s a beer can like no other.”

“This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, vice president of innovation for Anheuser-Busch. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.”

The cans will come in 8-packs.

Of course, the bowtie can resembles the long-time Budweiser logo, and that was the goal.

“Though there is no written documentation on the origins of the Budweiser bowtie, it is a brand icon found the world over. According to company lore, the bowtie was introduced when too many people were using the “Bud” bar call too frequently, so the double triangles were added to emphasize the full Budweiser name,” says Budweiser.


  • Read carefully

    stupid, kind of like Chevrolet trying to make people call it by the full name rather than just saying a Chevy. I don’t know of too many Bud drinkers who would really give a crap about the shape of the can. Connoisseurs their not. They drink this swill with one purpose in mind, to get drunk. Taking away ounces to cover the cost of a new shaped can (again, whoopee) and increasing the amount you have to buy at once just doesn’t seem intuitive. I suppose these modern marketing are a result of globalization and over-payed marketing exits trying to justify themselves. If I actually drank Barf-wiser, I’d find this as annoying as when stores feel compelled to change all of the product placements every so often in the hopes that you’ll see/buy more things at the expense of your time to just figure out where the things you want got moved to.

  • Ryden

    This is a dumb idea on Budweiser’s behalf. Any drunken beer drinker can make this can for themselves. Crush in the sides a bit parallel with the bowtie logo and there you go, the same can that Budweiser probably wants to charge a mark up for.