Bruno Mars Act Could Help to End Ticket ScalpingBy: Ann Casano - February 17, 2014
The Bruno Mars Act?
After Bruno Mars rocked the Super Bowl halftime show, the Hawaiian born singer’s entertainment value sky-rocketed to record heights. So much so, in fact, that three of his upcoming concerts in Honolulu, Hawaii sold out in two hours.
Tom Moffataa, a local promoter, said he had never witnessed anything before like Mars’ ticket rush in the fifty years he’s been in the business.
But Mars fans in Hawaii are not the ones getting the tickets. Just 6% of the tickets were sold at the box office to people waiting in line. Out of state scalpers and brokers bought up 42% of the tickets via telephone or through the internet. So the $100 face value for a Bruno Mars concert could be scalped in the area of $450.
Not too many people stand on line for concerts anymore. The old days of camping outside of the Ticketmaster box office are long gone, due to the ease of getting tickets on the internet. But it doesn’t seem fair to the fans who waited in line in Hawaii to be turned away, empty-handed.
Now, Hawaiian Senate President Donna Mercado Kim would like to pass a resolution which prompts entertainment venues to sell tickets in-person for the first 48 hours. She said, “Anyone who takes the time to show up in person should have the opportunity to purchase tickets for at least the first two days before opening up to online sales. It’s unfortunate that out-of-state ticket brokers and scalpers will resell these concert tickets back to local residents for an enormous profit. Our residents should enjoy a night of entertainment without having to pay inflated prices.”
Kim even called the Resolution “The Bruno Mars Act.” It will be a tough act to pass considering most concerts don’t sell out and scalpers will still most likely find their way around waiting in long lines. But going back to the good ole days, although not as easy as getting them on the internet, would at least ensure a fan a seat at a fair price.
Image via Bruno Mars, Twitter