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Bronfman, Warner Music To Internet: Gimme

Only you can save the music industry. I'm not doing it

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Music tycoon Edgar Bronfman, Jr., would like to bundle a fee into your Internet access in exchange for unlimited access to music.

To borrow a little Internet vernacular, I LOL’ed when I heard about this. The music industry kindly requests that you save it from sliding farther into the tar pits and suffocating under its own weight. Because, you know, you don’t have unlimited music access online today.

Portfolio picked up a nice interview with Jim Griffin, Bronfman’s front man on selling the music access fee proposal to the world. The plan would create a pool of money to hand out to artists and copyright holders.

Especially the copyright holders, we’ll guess.

Griffin summed up the state of the world of music, not to mention the Herculean task before him, in noting “Today, it has become purely voluntary to pay for music. If I tell you to go listen to this band, you could pay, or you might not. It’s pretty much up to you. So the music business has become a big tip jar.”

Gee, the sue-em-all approach of the RIAA not working out for you, Mr. Bronfman? Still haven’t seen a replacement for the $5 billion a year the music industry lost over the past decade as people decided $18.99 for a CD with one or two good songs on it wasn’t that great a deal?

Griffin also held out the carrot that the monthly fee he’s proposed could be complemented with an ad-supported model, for people who would rather see ads than pay an extra $5 each month. Five bucks sounds awfully generous. Why not a dollar a month?

It could be much lower, in countries like China and India. Like a nickel per month. “Fair is whatever you agree upon,” he said.

Here’s the little tidbit Griffin and Bronfman won’t tell you: they are negotiating from a position of weakness. They want everyone to pay for music whether they actively seek music online, or don’t.

They need to do something in good faith first, to gain some goodwill from music fans. Put an end to the RIAA lawsuits against alleged filesharers; withdraw all current and pending complaints in the court system.

Griffin should have no problem going along with this. The industry stands to make a lot of money with Griffin’s plan, which should easily replace whatever gains they hope to make in settlements and judgments against music fans. The lawsuits aren’t stopping file sharing anyway.

Bronfman, Warner Music To Internet: Gimme
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  • Guest

    The Reason why the Industry is failing does not take 6o year old analysts and 80 year old  vets from the music industry who are so disconnected with todays youth and tech that a dinosaur would be more in the know. The Reason is simple " YOU GOTTA SPEND MONEY TA MAKE MONEY" .
       You have to create a workin atmosphere where every one is well paid and paid well for their hard work " Writers,Producers,Artists, Entertainers…Everyone" . Quit cutting corners and cheating the general public.

        THATS why Apple is doing so well..High Quality material for High quality buyers..NO BS. The more these people lie to the public the more they must design absolute crap to facilitate their hidden agendas. And heres a news flash guys " THE GENERAL PUBLIC IS NOT STUPID …WE`RE NOT BUYING IT!.

        Why Download from Itunes? Quality in service. Why are warners shares droppin like hot rocks no matter what they do? Lack of trust and low quality service. These guys are like a bad shoe brand that wants every one to pay the highest prices for the worst quality. Even your own workers are disgruntled and fed up. How in heavens name can you expect to convince anyone of anything if you can even convince your self..ITS ALL IN THE EYES BUDDY.

     

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