British Search Engine Users More Savvy?

    February 28, 2005

Netimperative offers details of a survey conducted by Agence Virtuelle that claims British search engine users are smarter than Americans.

Nine out of ten (93%) Web users in the UK know the difference between sponsored and organic search engine results compared to just 38% of Americans, according to new research.

Only problem? The company that conducted the UK survey, did not conduct the US survey. From my school days, even I can see that it is unlikely that the conditions or questions asked in the two surveys are likely to be the same. Also, all of my family are still back in ol’ Blighty, and they sure don’t know the difference…I would imagine that more than 7% can’t tell either.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at